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humour

Humour in advertising is a serious business

advertising humour By Lisa Nichols

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.

Why BBDO chief Andrew Robertson sees such value in humour

BBDO comedy funny humour By Robert Sawatzky

SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.

Is Cannes Lions having a laugh with its new humour category?

advertising bbh bmb cannes lions DDB humour Leo Burnett By Shauna Lewis

Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?

A marketoonist’s hard truths about the industry

humour By Robert Sawatzky

From shiny new distractions to fallacious funnels, cartoonist Tom Fishburne points out the obvious ridiculousness in our industry that most are blind to.

In times of crisis, the greatest hope can come from humour

crisis humour By Gen Kobayashi

As life gets increasingly tough, we could all do with a little light relief, says the chief strategy officer at Engine Creative.

Why aren’t more funny ads winning awards?

cannes funny humour lions By Kate Magee

Cannes 2021: All purpose and no play makes adland a very dull place.

100 Most: When parody leads to IPO (probably)

advertorial digital hong kong humour By Jenny Chan 陳詠欣

Hong Kong media property is turning tongue-in-cheek irreverence into a financial milestone.