True

crisis

'Reputations will be made and lost': Heathrow closure unpacked by crisis experts
airport closure crisis heathrow By Evie Barrett

When Europe’s busiest airport, Heathrow, unexpectedly shut down on Friday, its crisis comms team bore the brunt.

What the Microsoft-CrowdStrike outage means for brand reputation
brand reputation crisis microsoft tech By Shawn Lim

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

Baidu PR head departs company following controversial videos
baidu crisis pr By Minnie Wang

Baidu's former PR head, Jing Qu, has left the tech giant after a series of short videos which led to intense backlash on social media.

Baidu PR head apologises after backlash sparked by controversial videos
baidu crisis pr By Minnie Wang

In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.

Weathering an influencer crisis
crisis influencer kol pr By Julie Brander

Five steps your brand can take.

Corporate crisis: The new PR norm in China
brand safety china crisis pr By Christopher Campbell

The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.

Chinese beverage company under fire for implying its product can enlarge breasts
china crisis By Surekha Ragavan

The brand has been fined twice before for ‘obstructing social public order or violating good social customs’.

'Worst ever talent crisis' in media roles is stopping growth, WFA survey reveals
crisis By Nicola Merrifield

Staff shortages were reported by 77% of respondents in a major survey by WFA and MediaSense.

Smile? The double-edged sword of political photo ops
australia crisis pr By Phoebe Netto

A picture tells a thousand words, and choosing the correct one can make or break an individual during a crisis.

In times of crisis, the greatest hope can come from humour
crisis humour By Gen Kobayashi

As life gets increasingly tough, we could all do with a little light relief, says the chief strategy officer at Engine Creative.

Market revival brings talent turmoil to adland
advertising apac crisis salary By Rahul Sachitanand

The pandemic-driven 'great resignation', greater opportunities outside of the industry and structural issues within are resulting in unprecedented people challenges in Asia Pacific.

Vitasoy faces boycott in mainland China following stabbing in HK
china crisis hong kong By Surekha Ragavan

The Hong Kong beverage company is under intense scrutiny among Chinese consumers amid an incident that questioned mainland China-Hong Kong diplomacy.

Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy
boycott china crisis hm nike retail Uniqlo By Surekha Ragavan

A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.

Trying times are times for trying
advertising crisis marketing strategy By Tanja Crnogorac

Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.

A flightplan for B2B marketers to emerge from crisis
b2b crisis marketing By Dominic Walters

The VP of marketing communications and strategy at Inmarsat Aviation argues that B2B marketers need to be agile, integrated, and a bit brave about spending when and where it makes sense to do so.

What good leaders do in crisis: Tips from Twitter, Grab and L'Oreal execs
crisis grab leadership loreal By Matthew Miller

Empathy, agility and focus are critical to help leaders guide organisations through current changes.

The taboo topics brands need to avoid in China
china crisis marketing pr By Jiaqi Luo

In China’s post-virus world, more topics need to be added to the list.

‘No shareholders to answer makes decision-making faster’
crisis By Surekha Ragavan

Speed, agility and low overheads are aiding independent PR agencies through the crisis.

COVID-19: Why South Korea's graceful crisis comms should be a lesson for all
crisis margaret key msl south korea By Surekha Ragavan

Agency leaders in Korea on factors that led South Korea’s government comms strategy to be revered around the world.

'In a crisis, PR is the most critical need'
china crisis By Surekha Ragavan

As ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.