Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
True
brand reputation
Ads next to 'brand unsafe' content deliver stronger results, research finds
brand reputation
brand safety
personalisation
Outrage-proofing a brand in the age of cancel culture
brand reputation
Taking a stand on social issues can boost your brand—or sink it entirely. Stephen Thomas talks about ensuring that your company's actions align with its values and resonate with all its stakeholders.
What the Microsoft-CrowdStrike outage means for brand reputation
brand reputation
crisis
microsoft
tech
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?