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brand safety

LLM ads raise concerns: Experts discuss measurement and brand safety risks
brand safety llm By Will Russo

AI search is set to become the next walled garden. Marketers are thinking through how this shakes out.

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski
brand safety editors picks mark zagorski thelongview brand safety editors picks mark zagorski thelongview

Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski
brand safety editors picks mark zagorski thelongview brand safety editors picks mark zagorski thelongview

Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.

DoubleVerify warns advertisers from fraudsters exploiting ads.txt
brand safety double verify By Reem Makari

While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and misuse.

Your brand is only as safe as your AI
ai artificial intelligence brand safety

Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend concern, but a front-line brand issue demanding executive oversight.

Ads next to 'brand unsafe' content deliver stronger results, research finds
brand reputation brand safety personalisation By Shauna Lewis

Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.

Growth, business and the brand safety blindspot in live commerce
brand safety ecommerce live commerce By Dominic Powers

Acknowledging the potential and power of live commerce is a far different animal to understanding the platform and what the medium requires to ensure success, says Dominic Powers, independent brand advisor.

Amazon refunds advertisers whose ads appeared on CSAM sites
amazon brand safety doubleverify google By Reem Makari

Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.

DoubleVerify to add URL-level reporting amid CASM controversy
adatylics amazon ads brand safety casm doubleverify By Nikita Mishra

DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.

Amazon, Google among platforms under fire for ads on child-abuse sites
adalytics amazon brand safety check my ads double verify google ias By Nikita Mishra

Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"

Meta, Musk and the imminent death of brand safety
brand safety brand suitability meta open internet x By Fiona Salmon

With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis

The devastating comms impact of a Trumpian social-media age
brand safety communications fact checking meta misinformation By Surekha Ragavan

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

The advertising dilemma in a post-fact world
brand safety community notes content moderation fact checking mark zuckerberg meta x By Matthew Keegan

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

CNN’s commercial head on ethical AI and brand safety
brand safety By Nishtha Asthana

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.

Why brands shouldn't dismiss advertising alongside news content
brand safety news By Shawn Lim

Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.

There is no single solution for brand safety, experts warn
brand safety elon musk garm x By Michelle Castillo

In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade-offs on performance to achieve brand safety goals.

Brand safety tops list of concerns for programmatic advertisers: WARC
brand safety programmatic warc By Chris Powell

The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries

Is complete brand safety realistic?
adatylics brand safety sounding board By Nikita Mishra

A recent report by Adalytics exposed that many ads for Fortune 500 brands—including Amazon and Apple—were placed alongside harmful content. Campaign speaks to APAC leaders about the need for a nuanced approach that blends technology with human expertise.

GARM vs X: A case of good cause, bad execution
brand safety darren woolley elon musk garm wfa x By Darren Woolley

"Advertisers have a responsibility to act in the best interests of their shareholders and customers, but that does not give them the right to flout anti-cartel laws," argues Darren Woolley, highlighting the complexities of brand safety in the wake of GARM's dissolution.

DoubleVerify and IAS accused of running Fortune 500 ads on websites with offensive content
adalytics brand safety doubleverify ias By Reem Makari

New Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.