While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and misuse.
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DoubleVerify warns advertisers from fraudsters exploiting ads.txt
brand safety
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Amazon, Google among platforms under fire for ads on child-abuse sites
adalytics
amazon
brand safety
check my ads
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google
ias
Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"
Are traditional metrics like viewability and clicks enough?
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marketers
In an increasingly complex digital-first media environment, metrics that track attention are enhancing traditional measures in meeting the needs of marketers and agencies looking to demonstrate effectiveness and ROI.
Data scraping: what is it and why should advertisers be concerned?
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ias
Campaign UK talks to leading spokespeople on the issue.
Twitter selects DoubleVerify, IAS as preferred brand safety partners
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ias
measurement
twitter
The partnership is Twitter’s first third-party integration to measure brand safety on the platform.
The ad fraud outlook in Asia: challenges, tips & solutions
ad fraud
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integral ad science
Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.
DoubleVerify Roundtable: How to maximise media quality
ad fraud
brand safety
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Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.