Ad fraud is now a top-tier global crime rivalling drug trafficking, yet barely treated as one. Darren Woolley asks why the industry tolerates losses it would never accept anywhere else.
True
measurement
Woolley Marketing: If I wanted a lucrative side hustle, I'd choose ad fraud
ad fraud
darren woolley
measurement
woolley marketing
Why AI cannot yet solve advertising’s measurement puzzle
ai
analytics
data
measurement
While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.
Do podcasts have a measurement problem?
measurement
podcast
The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.
Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards
analytics
earned media
golin
jonny bentwood
measurement
pr
With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.
Brands are still measuring the wrong things—it’s time to fix that
branding
kpis
measurement
performance marketing
Metrics dictate business decisions, but do they capture what truly matters? Team Lewis' Calvin Siew explains why brands must break free from outdated KPIs and redefine relevance in real time to truly embrace customer-centricity.
Is the industry in a ‘paralysis’ of measuring everything?
measurement
media
With hundreds of tech and tools out there, marketers need to find a measurement framework that helps them drive value for the brand and not just measure everything.
YouTube to use own co-viewing data for CTV advertising sparking transparency concerns
connected tv
ctv
measurement
youtube
The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.
Merkle launches AI-powered Google Technology Practice
advertising
ai
analytics
Dentsu
google
measurement
merkle
technology
The practice will also see the launch of Accelerator, a technology built into the Google ecosystem.
Meta launches ad measurement tools for Facebook and Instagram's Reels
ias
instagram
measurement
meta
reels
Advertisers are turning to tools that offer greater transparency and granular insights into ad views to ensure ads are seen by real users.
UK ad chiefs warn: ‘Advertised emissions’ won't help our industry to reach net zero
measurement
The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.
Spotify launches ad analytics service for advertisers
analytics
measurement
spotify
Launching today (13 June), the set of ad tools will be available in the UK and 10 other countries.
Measurement is key to decarbonise ad production and reduce media emissions
ad net zero
measurement
media emissions
Ahead of Cannes Lions 2023, leaders from AdGreen, WFA and IAB Tech Lab talk about some immediate wins that can accelerate progress.
Achieving accurate attribution in times of uncertainty
measurement
Crimtan's Joshua Wilson explains how APAC marketers can accurately measure campaign performance and predict the best outcomes as budgets get tighter and engaging customers get ever more complex.
Nielsen gets its MRC accreditation back in the US
measurement
nielsen
The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.
Your attention please: How to navigate attention metrics
adtech
measurement
Marketers should understand the value they seek and their objectives when experimenting with attention measurement—this is because attention is neither a commodity nor a currency and is notoriously hard to capture.
Back to basics: Measuring marketing ROI for your campaigns
measurement
roi
There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.
Prove your worth: Justifying marketing ad spend in an economic downturn
measurement
the trade desk
ttd
In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.
Ad industry demands ‘tsunami of truth’ from Twitter in wake of whistleblower complaint
measurement
twitter
Advertising executives want transparency from Twitter on security and measurement as its ownership battle illuminates internal practices.
Tech Bites: Week of August 15, 2022
adtech
dooh
ecommerce
measurement
News from Coca-Cola, Nielsen, Hivestack and more.
Inconsistent sustainability metrics plague marketers in Asia
advertising
esg
measurement
sustainability
With hundreds of measurement options and widely varied ESG implementation across markets, CMOs in APAC face a rocky road to improve their sustainability scores.