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media emissions

Ad Net Zero updates sustainability guidelines to drive media decarbonisation
ad net zero media emissions sustainability By Nikita Mishra

Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.

Measurement is key to decarbonise ad production and reduce media emissions
ad net zero measurement media emissions By Jo Fenn

Ahead of Cannes Lions 2023, leaders from AdGreen, WFA and IAB Tech Lab talk about some immediate wins that can accelerate progress.