Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
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Ad Net Zero updates sustainability guidelines to drive media decarbonisation
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media emissions
sustainability
Recently launched Google Ads tool to help advertisers monitor carbon emissions
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carbon emissions
google ads
The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
How adland can reduce emissions from streaming ads
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carbon emissions
climate crisis
streaming
sustainability
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
Can marketing reconcile its growth and sustainability goals?
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climate change
climate crisis
environment
sustainability
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.
Measurement is key to decarbonise ad production and reduce media emissions
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measurement
media emissions
Ahead of Cannes Lions 2023, leaders from AdGreen, WFA and IAB Tech Lab talk about some immediate wins that can accelerate progress.
Everyone must support advertising’s drive to Net Zero in 2023
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sustainability
There are five things that should be on every company's sustainability to-do list for this year, the chair of Ad Net Zero says.
Ad Net Zero Summit can show adland means business about tackling climate crisis
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It's not just 'sustainability leads' who should be involved. The whole of the ad industry must do more, the chair of Ad Net Zero says, ahead of its annual summit which takes place at the same time as COP27.
Major global companies, ad associations sign up to adopt Ad Net Zero internationally
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cannes lions
The ad industry’s climate change initiative is set to roll out across the U.S. and Europe — while it remains “in conversations” in Asia.
WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030
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Publicis
unilever
wpp
In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.