The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
True
carbon emissions
Recently launched Google Ads tool to help advertisers monitor carbon emissions
ad net zero
carbon emissions
google ads
How adland can reduce emissions from streaming ads
ad net zero
carbon emissions
climate crisis
streaming
sustainability
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
The AI energy crisis: Who bears responsibility?
ai
artificial intelligence
carbon emissions
environment
sounding board
sustainability
SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?
Should advertising of high-carbon products be banned?
advertising ban
carbon emissions
SOUNDING BOARD: Controls on advertising harmful products like tobacco and junk food have existed for years. With the climate emergency worsening by the day, is it high time to implement tighter rules on advertising high-carbon products like SUVs and long-haul flights, or even ban them altogether?
Generative AI's hidden carbon cost: What marketers should know
carbon emissions
generative ai
sustainability
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
GroupM ramps up decarbonisation efforts in new partnership with SeenThis
carbon emissions
groupm
media buying
sustainability
With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.
Teads and Impact+ partner to evaluate greenhouse gas emissions of advertising
carbon emissions
environment
sustainability
Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.
How should the media industry approach decarbonisation?
carbon emissions
climate change
sustainability
Advertisers have started prioritising their media investment with publishers and platforms that are actively decarbonising their media supply. But there are many roadblocks such as buy-in from the industry and measurement.