COP30 opens amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing fossil fuel ties, testing the summit’s potential for real progress.
True
environment
COP30: Adland’s climate moment, ready or not
climate change
climate crisis
environment
sustainability
‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa
amazon
campaign 360
campaign 360 2025
climate
environment
maren costa
sustainability
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
Baby shark in Greenpeace film is distraught by overfishing
australia
environment
greenpeace
overfishing
photoplay
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
Why brands have to be out and proud about the planet
climate change
environment
paul mottram
As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and respond decisively to the growing demands for action on climate change.
‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
amazon
campaign 360
consumerism
environment
maren costa
microsoft
sustainability
Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.
How the industry can move past rhetoric to take on climate change
carbon pricing
climate change
environment
paul mottram
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
Following Trump's lead is a mistake. It's time for agencies to focus on climate
clean creatives
climate change
donald trump
environment
parish agreement
trump
Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.
The AI energy crisis: Who bears responsibility?
ai
artificial intelligence
carbon emissions
environment
sounding board
sustainability
SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?
Clean Creatives accuses five B Corp agencies of fossil fuel deals
big oil
clean creatives
climate change
environment
fossil fuel
Clean Creatives names SEC Newgate, Tinkle Communications, Cullen Communications, Edit, and Total Media in a report alleging fossil-fuel ties, but three agencies contest the findings, citing transparency and past disclosures.
Adland's wilful ignorance of the climate emergency cannot last
cannes lions
clean creatives
climate change
environment
fossil fuel
sustainability
Agencies and platforms held sessions about the future at Cannes, all while their work producing ads for the world’s biggest polluters is making that future hotter, more dangerous, and more expensive, says Duncan Meisel of Clean Creatives.
Can marketing reconcile its growth and sustainability goals?
ad net zero
climate change
climate crisis
environment
sustainability
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.
Saving water doesn’t have to mean extreme measures, says PUB
environment
sustainability
vml
In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
The individual vs the collective effort in environmental progress
environment
esg
Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.
60% of Hongkongers and Singaporeans distrust claims made by companies regarding ESG activities
environment
esg
greenwashing
sustainability
TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.
GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand
cmo
environment
esg
sustainability
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.
Companies in Asia must make sustainability more relatable and relevant for people
accenture song
environment
esg
sustainability
Accenture Song's Sonia Gupta offers thoughts on how businesses can reach their sustainability goals and motivate consumers to follow them, by keeping things human and relatable.
'Final warning': turning adland's climate pledges into action
climate
environment
sustainability
Campaign delves into what action the advertising industry is taking to avert environmental disaster.
Clean Creatives warns of disruption at Cannes Lions 2023
activism
clean creatives
environment
Clean Creatives has announced its intentions to ‘go bigger and better’ with its disruption of the Cannes Lions International Festival of Creativity this year.
Indonesia has a waste problem, M&C Saatchi is helping clean it up
environment
More than a million volunteers mobilized by M&C Saatchi Indonesia and the Indah Foundation will clear plastic and litter from their local beaches, rivers and parks as part of the Hari Bersih event on February 19.
UK brands and marketers take a stand on climate disinformation
climate
environment
misinformation
Group urges social network CEOs to crack down on content and ads making ‘deceptive statements’.