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environment

COP30: Adland’s climate moment, ready or not

climate change climate crisis environment sustainability By Matthew Keegan

COP30 opens amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing fossil fuel ties, testing the summit’s potential for real progress.

‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa

amazon campaign 360 campaign 360 2025 climate environment maren costa sustainability By Surekha Ragavan

Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.

Baby shark in Greenpeace film is distraught by overfishing

australia environment greenpeace overfishing photoplay By Ad Nut

In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.

Why brands have to be out and proud about the planet

climate change environment paul mottram By Paul Mottram

As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and respond decisively to the growing demands for action on climate change.

‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa

amazon campaign 360 consumerism environment maren costa microsoft sustainability By Rahat Kapur

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.

How the industry can move past rhetoric to take on climate change

carbon pricing climate change environment paul mottram By Paul Mottram

While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.

Following Trump's lead is a mistake. It's time for agencies to focus on climate

clean creatives climate change donald trump environment parish agreement trump By Duncan Meisel

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.

The AI energy crisis: Who bears responsibility?

ai artificial intelligence carbon emissions environment sounding board sustainability By Nikita Mishra

SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?

Clean Creatives accuses five B Corp agencies of fossil fuel deals

big oil clean creatives climate change environment fossil fuel By Nikita Mishra

Clean Creatives names SEC Newgate, Tinkle Communications, Cullen Communications, Edit, and Total Media in a report alleging fossil-fuel ties, but three agencies contest the findings, citing transparency and past disclosures.

Adland's wilful ignorance of the climate emergency cannot last

cannes lions clean creatives climate change environment fossil fuel sustainability By Duncan Meisel

Agencies and platforms held sessions about the future at Cannes, all while their work producing ads for the world’s biggest polluters is making that future hotter, more dangerous, and more expensive, says Duncan Meisel of Clean Creatives.

Can marketing reconcile its growth and sustainability goals?

ad net zero climate change climate crisis environment sustainability By Matthew Keegan

Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.

Saving water doesn’t have to mean extreme measures, says PUB

environment sustainability vml By Ad Nut

In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.

The individual vs the collective effort in environmental progress

environment esg By Natasia Wangsaputra

Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.

60% of Hongkongers and Singaporeans distrust claims made by companies regarding ESG activities

environment esg greenwashing sustainability By Staff Reporters

TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.

GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand

cmo environment esg sustainability By Matthew Keegan

The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.

Companies in Asia must make sustainability more relatable and relevant for people

accenture song environment esg sustainability By Sonia Gupta

Accenture Song's Sonia Gupta offers thoughts on how businesses can reach their sustainability goals and motivate consumers to follow them, by keeping things human and relatable.

'Final warning': turning adland's climate pledges into action

climate environment sustainability By Jennifer Small

Campaign delves into what action the advertising industry is taking to avert environmental disaster.

Clean Creatives warns of disruption at Cannes Lions 2023

activism clean creatives environment By Evie Barrett

Clean Creatives has announced its intentions to ‘go bigger and better’ with its disruption of the Cannes Lions International Festival of Creativity this year.

Indonesia has a waste problem, M&C Saatchi is helping clean it up

environment By Staff Reporters

More than a million volunteers mobilized by M&C Saatchi Indonesia and the Indah Foundation will clear plastic and litter from their local beaches, rivers and parks as part of the Hari Bersih event on February 19.

UK brands and marketers take a stand on climate disinformation

climate environment misinformation By Daniel Farey-Jones

Group urges social network CEOs to crack down on content and ads making ‘deceptive statements’.

How Greenpeace needs to modernise its activism to make itself relevant to new audiences

environment greenpeace sustainability By Malcolm Poynton

On the eve of COP27, are the global eco campaigners in danger of losing their activist edge?

Teads and Impact+ partner to evaluate greenhouse gas emissions of advertising

carbon emissions environment sustainability By Campaign India Team

Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.

Brandalism hijacks billboards to criticise airline ads in climate protest

environment sustainability By Imogen Watson

The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.

‘The internet is worse for the environment than airlines’

environment By Lucy Shelley

This Ozone Day, digital marketers need to understand the impact of advertising on the environment, and what they can do to help.

Patagonia gives away company: Is this real brand purpose?

climate change environment retail sounding board By Surekha Ragavan

The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.

Should APAC enforce a tobacco-style ban on fossil fuel ads?

environment fossil fuel greenpeace sounding board sustainability By Nikita Mishra

SOUNDING BOARD: We ask industry experts if France’s ad ban on fossil fuels will have a butterfly effect on the APAC region to take similar steps.

Young boy in ANZ campaign wants to save the planet and find love

anz environment new zealand sustainability tbwa By Ad Nut

This new campaign by TBWA follows the efforts of Sameer, inspired by his high school crush’s planet-saving sensibilities.

Group M launches global framework to reduce carbon footprint of media

environment group media sustainability By Arvind Hickman

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint.

WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients

cannes lions clients environment greenpeace sustainability wpp By Gideon Spanier

CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.

GroupM's Ashutosh Srivastava on creating a sustainable agency ecosystem

environment groupm sustainability By Robert Sawatzky

The APAC CEO of GroupM on what agencies can do to minimise their digital footprint.

World Environment Day 2022: The Work

ads environment By Campaign India Team

View the work here

How the X industry can shape the sustainability conversation

environment sustainability By Marta Bigio

Ahead of World Environment Day, Redhill's senior director makes a plea for closing the 'green gap' and suggests ideas for corporations to put their consumer-facing messaging to action.

Are consumers tired of ‘awareness’ messaging on Earth Day?

environment sustainability By Surekha Ragavan

Consumers are plenty aware of the severe repercussions of climate change; yet brands continue to go down the ‘awareness’ route to compensate for tangible action.

Expecting the worst: How brands can embrace pessimism following COP26

climate change climate crisis environment sustainability By Tom Richardson

The upbeat words and images brands are using around the climate crisis are increasingly out of sync with the public mood. It's time for marketers and agencies to embrace a more activist stance while still conveying optimism.

Adland grapples with sustainability

environment sustainability By Rahul Sachitanand

Q4 GLOBAL FORECAST: Cop26 is prompting global action on environmental issues, but in the advertising sector, strategies for tackling the problems have so far diverged in different regions, including APAC.

UK ad watchdog to scrutinise sustainability claims

advertising environment greenwashing regulation sustainability uk By Sara Nelson

The watchdog says new guidance is needed to help businesses get their advertising right amid increased focus on preventing climate change.

Haidilao and Alipay want you to eat hotpot for a good cause

alipay environment food By Ad Nut

This new integrated campaign by F5 Shanghai proves that the way to a socially conscious heart is through the stomach.

Do monkeys dream of electric independence?

bbh environment samsung sustainability By Ad Nut

AD NUT's RANT OF THE WEEK: An adorable plush toy ditches his batteries and goes on an environmental journey—powered by solar cells—in a global Samsung film through BBH Singapore. But is the message the right one for environmentally concerned consumers?