A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
True
artificial intelligence
Gemini 3 becomes the default model for AI Overviews
ai overviews
artificial intelligence
gemini
google
Delegating cognition, one prompt at a time
ai
artificial intelligence
In the rush to automate, have we stopped thinking about thinking? And what AI is doing to our minds? Publicis' Laurent Thevenet implores.
In 2026, will AI …
ai
artificial intelligence
Industry leaders do some crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
Pakistan English daily Dawn accidentally prints ChatGPT prompt in business report
ai
artificial intelligence
The internet had a field day.
Singapore’s AI optimism highest globally but AI-powered customer service is failing, Qualtrics report
ai
ai chatbots
artificial intelligence
customer service
cx
Qualtrics’ Southeast Asia strategist Irene Ng warns that brands are mistaking AI adoption for AI acceptance and it’s costing them trust. While 68% of Singaporeans believe AI can make life better, barely 40% believe companies will use it responsibly.
Beyond the hype: Why most AI projects fail and how to get it right
ai strategy
artificial intelligence
generative ai
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
Will AI avatars boost or challenge the future of live commerce?
ai avatars
artificial intelligence
live commerce
livestreams
virtual influencers
AI avatars have the potential to reshape live commerce by offering brands 24/7 multi-platform reach and scalability, but questions remain about authenticity and audience trust.
What does ethical marketing look like when AI is in the driver’s seat?
ai
ai chatbots
artificial intelligence
ethical marketing
ethics
With AI systems increasingly involved in sensitive areas like therapy, marketers must balance innovation, scale, and speed with a deep responsibility to protect vulnerable users.
Will AI replace designers? Filipino GenAI film offers hope by casting AI as ally
artificial intelligence
design
genai
tuncarp
Filipino agency Tuncarp’s latest campaign uses humour and imagination to flip the narrative on anxiety around AI and creative work, showing AI and designers working side by side instead of at odds.
How AI is reshaping the marketing department
ai tools
artificial intelligence
automation
genai
Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down impact on agencies.
Meta’s Q2 ad revenue beats expectations as Zuckerberg says AI 'superintelligence in sight'
ai
artificial intelligence
earnings
meta
q2 2025
superintelligence
Advertising revenue surged 21% with CEO Mark Zuckerberg spotlighting progress toward AI 'personal superintelligence'.
Here's a thought: Is AI making advertising dumb?
ai
artificial intelligence
gurdeep puri
heres a thought
The real problem with AI isn’t that it will take your job says Gurdeep Puri, It’s that it might make you stupid and turn your agency into a collection of duds.
Cannes Lions, AI, and the integrity reckoning
ai
artificial intelligence
cannes lions 2025
canneslions2025
dm9
ethics
genai
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
Inside the first global benchmark for AI creativity in advertising
ai creativity benchmark
artificial intelligence
creativitybenchmarkai
large language models
llm
pip bingemann
springboards
As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.
A new agency business model for the post-gen AI age: Going upstream
agency business models
artificial intelligence
gen ai
In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.
Preparing for the open agentic web: What brands need to know
agentic ai
ai agents
artificial intelligence
dual audience websites
gen ai
generative search
web 30
As AI agents and answer engines reshape how people search and interact online, brands are rethinking web design, SEO, and measurement for a new era of dual human and machine audiences.
Here's a thought: Embrace the AI death star
ai
artificial intelligence
AI may threaten your job and predict your death, but according to Gurdeep Puri, instead of panicking, it's time to embrace it.
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
ai
ai ads
artificial intelligence
automation
mark zuckerberg
meta
sounding board
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
WPP launches data solution Open Intelligence
artificial intelligence
open intelligence
wpp
The network is calling the solution the advertising industry’s 'first large marketing model'.
Meta aims to fully automate ad creation with AI by 2026
ai
ai ads
artificial intelligence
automation
facebook
instagram
meta
The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.