From billion-baht flash sales to AI personalisation and festival-driven shopping rituals, Thailand’s ecommerce sector is shaping the future of retail in Southeast Asia.
True
live commerce
How AI and local insights are shaping Thailand’s ecommerce boom
ecommerce
lazada
live commerce
online shopping
shopee
social commerce
south east asia boom markets
thailand
tiktok shop
Will AI avatars boost or challenge the future of live commerce?
ai avatars
artificial intelligence
live commerce
livestreams
virtual influencers
AI avatars have the potential to reshape live commerce by offering brands 24/7 multi-platform reach and scalability, but questions remain about authenticity and audience trust.
Live commerce set to hit $2 trillion by 2030, but brands still playing catch-up
douyin
live commerce
stickler
tiktok
Many brands outside China are still missing the point of live commerce. “They think it’s ‘QVC plus Instagram. It’s an entire ecosystem, not a one-off show."
Southeast Asia boom markets: How Indonesia is redefining social commerce
ecommerce
live commerce
live shopping
livestreaming
sea boom markets
shoppertainment
social commerce
social media
southeast asia boom markets
TikTok Shop and YouTube run the show in Indonesia, where brands and creators are turning live streams into must-watch cultural events—and a $22 billion growth opportunity by 2028.
Why live commerce is the sleeping giant of the attention economy
consumer attention
live commerce
Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, says brand advisor Dominic Powers.
Growth, business and the brand safety blindspot in live commerce
brand safety
ecommerce
live commerce
Acknowledging the potential and power of live commerce is a far different animal to understanding the platform and what the medium requires to ensure success, says Dominic Powers, independent brand advisor.
How will the TikTok-Tokopedia alliance disrupt the Indonesian e-commerce space?
ecommerce
live commerce
social commerce
tiktok
With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.
Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers?
commerce
ecommerce
live commerce
tiktok
In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.
Indonesia to regulate social commerce: What should marketers expect?
commerce
ecommerce
live commerce
social commerce
tiktok
An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.
Inside L'Oreal's 14 studios in Jakarta supporting the brand's live commerce growth
lazada
live commerce
livestreaming
loreal
shopee
tiktok
In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.
How local Indonesian brands are thriving with live commerce
commerce
live commerce
livestreaming
shopee
tiktok
Campaign explores why shopping in Indonesia goes beyond a transactional experience between the seller and the consumer, as the country emphasises collective experiences and social interactions.
TikTok vs Shopee: how does each platform interact with Indonesians through live shopping?
commerce
ecommerce
live commerce
live shopping
shopee
tiktok
As platforms in Indonesia look to make the online shopping experience more engaging, a look at TikTok and Shopee live shopping reveals new strategies for improving CX.
Not just hype: Winning consumers with live commerce
live commerce
shopee
With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.
Live commerce is a channel and not a campaign
ecommerce
live commerce
livestreaming
Globally, live commerce is already a big channel, delivering $500 billion in GMV to merchants. Yet, much of that is ignored because around 80-90% of that amount is in China.