Lemaire's braid-inspired campaign sparks backlash in China, revives luxury's old blindspot
Yet another Western luxury brand is in hot water over a cultural misstep in a market critical to its P&L. Here’s how the industry reacted.
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Agency Performance Review 2026: We graded 22 agency networks
The grades are in for Campaign Asia's 23rd annual evaluation of APAC agency networks. Knowledge subscribers get early access.
Campaign Asia's most-read stories of 2025
Yes, you mostly come for the agency holding company news. But you can't resist a good brand backfiring story. Strategic planners took notice when a target was put on their backs. And nothing topped your obsession with Labubu this year. Here's a look back...
40 Under 40 2025: The next generation of marketing leaders
Forty innovators, 14 markets, shared ambition. Meet the new wave of marketing leaders in the region.
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Campaign Asia-Pacific's Agency Report Cards 2024 will debut shortly
Campaign Asia-Pacific’s editorial team has conducted the definitive review of the top 25 media and creative agencies across APAC. The in-depth reports will be released shortly—subscribe now for exclusive access to the full analysis and insights.
Women to Watch Asia Pacific 2023: The marcomms trailblazers making a difference
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
Letter from the editors
Campaign Asia-Pacific learned some valuable lessons this week from a story about harassment and libel.