AI avatars have the potential to reshape live commerce by offering brands 24/7 multi-platform reach and scalability, but questions remain about authenticity and audience trust.
True
virtual influencers
Will AI avatars boost or challenge the future of live commerce?
ai avatars
artificial intelligence
live commerce
livestreams
virtual influencers
Is there a future for the brand mascot?
ai
mascot
virtual influencers
From Ronald McDonald to Tony the Tiger and the Michelin Man, brand mascots used to be ubiquitous and beloved. But where have they all gone?
Campaign Creation Stories: How a virtual influencer with Down syndrome was born
diversity
forsman bodenfors
inclusivity
virtual influencers
Down Syndrome International (DSi) and Forsman & Bodenfors talk about the process behind an ambitious project to create a more inclusive digital environment.
Coding feelings: How AI is edging toward empathy
artificial intelligence
virtual influencers
As artificial intelligence gets better at understanding and engaging with humans, what ethical considerations could marketers confront?
AI-driven synthetic media: Too real for comfort?
influencers
virtual influencers
Companies are creating evermore realistic virtual humans—but experts in the region tell us if brands and consumers are ready to embrace this level of fake. We also explore the ethical and regulatory considerations.