In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.
True
forsman bodenfors
AIA’s CMO breaks down new campaign that redefines 'health'
aia
forsman bodenfors
health
stuart spencer
The 'p' word: What we should consider when we talk about purpose
forsman bodenfors
The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose.
Campaign Creation Stories: How a virtual influencer with Down syndrome was born
diversity
forsman bodenfors
inclusivity
virtual influencers
Down Syndrome International (DSi) and Forsman & Bodenfors talk about the process behind an ambitious project to create a more inclusive digital environment.
How the world's first virtual influencer with Down syndrome was created
diversity
forsman bodenfors
inclusivity
influencers
To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.
Women to Watch Greater China 2022: Sherry Shi, Forsman & Bodenfors
forsman bodenfors
women to watch
Shi is a game-changer in creativity and innovation who wins praise and recognition from global clients in the Chinese market.
Visit Sweden wants to reclaim Ikea product names
forsman bodenfors
sweden
Did you know the Ikea loo brush is named after a beautiful lake?
New Forsman & Bodenfors CEO eyes new phase in its growth ambitions
forsman bodenfors
stagwell
toby southgate
Emboldened by the Stagwell-MDC merger, Toby Southgate wants to see F&B get bigger and better, but not at any cost.
Häagen-Dazs uses split screens for summer fun
forsman bodenfors
New global work from Forsman & Bodenfors encourages you to 'Love the mix' of the brand's new combo flavours.
Head & Shoulders on subverting shampoo ad tropes with new anime campaign
animation
forsman bodenfors
japan
pg
EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.
Cruelty inflicted on humans to spotlight cruelty inflicted on dogs
forsman bodenfors
murderous beasts
singapore
A pro bono campaign by Forsman & Bodenfors for the Singapore SPCA highlights the barbarity of electric-shock collars used in dog training.
Gojek marks unified brand launch with first multi-market regional campaign
forsman bodenfors
gojek
thailand
vietnam
New work by Forsman & Bodenfors Singapore envisions a world where everything 'flows' as Gojek's unified brand is introduced in Vietnam and Thailand.
Haagen-Dazs debuts new flavours, in tone as well as ice cream
forsman bodenfors
A global summer campaign—the first work from new agency Forsman & Bodenfors—introduces new tastes, brighter colours and a healthy dash of inclusion.
SPCA hijacks video conferencing backgrounds to promote pet adoption
forsman bodenfors
singapore
zoom
Singapore's animal protection organisation and Forsman&Bodenfors want you to put your virtual backgrounds to work on behalf of animals who need real homes.
Best ads of all time: Forsman & Bodenfors creatives
creative agencies
creativity
forsman bodenfors
We put the agency's senior team on the spot about their picks for best (and most overrated) work.
Haagen-Dazs awards global creative to Forsman & Bodenfors
creative
forsman bodenfors
Business moves from Saatchi & Saatchi, which did not repitch.
KBS and Forsman & Bodenfors merge to form new global agency
forsman bodenfors
The pairing marks the end of the KBS name.