True

inclusivity

Love looks different in Asia now, and so should Valentine’s messaging
inclusivity valentines valentines day By Sanaya Sinha

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.

Analysis of over a million ads reveals state of inclusive advertising
ai dei inclusivity representation By Staff Reporters

A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.

Beyond the Paralympics: The business case for disability representation
dei disability diversity inclusivity representationmatters By Matthew Keegan

A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.

Why we don't see enough Pride marketing in Asia
diversity inclusivity lgbtq marketing pride representationmatters By Joe Tee

RAPP's APAC ECD explains why Asia's marketing campaigns seem to lag behind the growing acceptance of the LGBTQIA+ community.

Needed: More LGBTQIA+ leaders who call the shots
dei inclusivity lgbtq pride month

Despite Pride Month declarations, the Indian advertising industry struggles to fully embrace inclusivity, leaving a gap between ideals and reality.

#CannesForAll returns to take two cohorts of diverse talent to Cannes Lions
cannes dei inclusivity By Ida Axling

Brixton Finishing School and DigiLearning Foundation are behind the initiative.

Ageism almost as common as gender discrimination for women in PR: survey
ageism dei equality gender inclusivity By Siobhan Holt

More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.

Future Generali’s OOH campaign advocates for inclusivity
inclusivity lgbtq ooh By Campaign India Team

The media sites will be live in areas like Mumbai, Delhi, Gurugram, Goa and Bengaluru from 1 January 2023.

The simple truth about gender pay inequity in adland
dei diversity gender pay gap inclusivity nielsen By Nikita Mishra

Should companies relying on employee meet-ups, happy hours and Taco Tuesdays to create a good working culture instead shift their focus to fair pay regardless of gender, race or ethnicity?

RGA hires Anita Jack-Davies to drive equitable culture
dei diversity inclusivity rga By Brandon Doerrer

The agency combines culture, operations, equity, inclusion and diversity under Jack-Davies, a diversity academic.

Campaign Creation Stories: How a virtual influencer with Down syndrome was born
diversity forsman bodenfors inclusivity virtual influencers By Staff Reporters

Down Syndrome International (DSi) and Forsman & Bodenfors talk about the process behind an ambitious project to create a more inclusive digital environment.

Section 377A is repealed: Does this mean more inclusive ads in Singapore?
diversity inclusivity lgbtq singapore By Staff Reporters

SOUNDING BOARD - NEW UPDATES: We ask the industry what this means for LGBTQ+ representation in advertising.

An Indian steel pioneer's heartening inclusivity campaign

campaign inclusivity By Ad Nut

Tata Steel and Wunderman Thompson Kolkata's new spot seeks to take the company's position as an inclusive and diverse employer forward.

First Barbie doll with hearing aids aims to boost diversity, inclusion
barbie diversity inclusivity By Lecia Bushak

The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

How the world's first virtual influencer with Down syndrome was created
diversity forsman bodenfors inclusivity influencers By Matthew Keegan

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

Is your company doing enough to be diverse and inclusive? Tell us
dei diversity gender inclusivity kantar research By Surekha Ragavan

Campaign Asia-Pacific and Kantar invite you to take our anonymous survey to assess the industry’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.

TBWA HK calls agency leaders to step up for ethnic minorities
dei diversity hong kong inclusivity tbwa By Surekha Ragavan

The agency launches a toolkit that can be scaled across any agency or industry and calls on leaders to do their part for minority youths in Hong Kong.

Are media agencies complicit in industry's failure to drive better inclusivity?
advertising dei inclusivity media agencies By Rachel D’Cunha

Agencies should forge partnerships with minority-owned media to reach diverse audiences and untapped commercial potential.

‘We can’t just copy-paste elements from the West’: Chair of PRCA’s DEI committee
dei diversity inclusivity By Surekha Ragavan

Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.

Understanding today’s Gen Z: From glossy luxury brands to inclusivity and cultural identity
authenticity gen z inclusivity By Shiva Grover

Concerned about worsening income inequalities, Gen Z is shifting expectations of what luxury brands should represent away from exclusivity and aspiration, and towards authenticity and accessibility, according to a strategy and insights executive at M&C Saatchi Performance.