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disability

Inside the Philippines’ ‘Safe Sound Check’ campaign for autism inclusion
autism dei disability misfits camp neurodiversity safe sound check By Matthew Keegan

After a 25-year-old autistic man in the Philippines was attacked over noise on a bus, the Jayme HQ has launched a microsite to teach Filipinos about sensory sensitivity and make daily spaces more inclusive.

Meet the changemakers who are reshaping disability inclusion in advertising
dei disability disability pride month disinfluencer diversability diversity equity inclusion inclusively made By Matthew Keegan

Despite the persistent underrepresentation of disabled people in advertising, Campaign spotlights four influential champions who are driving urgent and meaningful change in disability inclusion across media.

Mastercard highlights value of inclusion in new autism campaign
autism disability hsbc julie nestor mastercard McCann Worldgroup representationmatters valerie madon By Rahat Kapur

EXCLUSIVE: Mastercard’s Julie Nestor talks about the brand’s #AcceptanceMatters campaign which aims to foster awareness and empathy around invisible disabilities.

Enjoyed the Paralympics? Keep the spirit alive at work
disability By Josh Bullmore

You can get that Paralympic buzz by helping disabled people arrive and thrive in adland.

Beyond the Paralympics: The business case for disability representation
dei disability diversity inclusivity representationmatters By Matthew Keegan

A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.

Disinfluencer launches crowdfunded disability campaign in Australia
australia dei disability influencer marketing By Staff Reporters

The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.

GCash puts disability front and centre in Paralympics campaign
disability diversity By Ad Nut

GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.

Valuable 500 film spotlights disability inclusion with synchronised swimming
dei disability inclusion By Charlotte Rawlings

More than 528 CEOs will gather at SYNC25 in Tokyo to break the silence on disability inclusion and work towards radical change through 'synchronised collective action.'

Unstereotype Alliance to assess race, disability and age representation in ads
disability By Ben Bold

Unstereotype Alliance to assess race, disability and age representation in ads

Ignored no more: How the Shift 20 initiative is normalising disabled people in advertising
disability By Matthew Keegan

The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.

Why every organisation needs a ‘disability guy’
disability diversity By Diana Bradley

Authentic representation is important for every company, experts said at PRWeek's PRDecoded Purpose+ conference in the US.

Disability compliance for websites: How to close the gap
dei disability By Jessie Mele

Why so many companies are lagging — and how they can catch up.

Second WFA global census shows no improvement on inclusion
dei disability diversity equity inclusion mental health wfa By Daniel Farey-Jones

Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.

Unilever calls for production crews to be more inclusive of disability community
disability unilever By Gurjit Degun

For shoots costing more than €100,000 the brand wants to see at least one person who has a disability as a member of the crew.

Why is there still such chronic underinvestment in disabled creative talent?
creative disability By Ali Hanan

Adland's slow awakening to the commercial benefit of inclusivity feels surprising.

Simple steps can allow everyone to experience your content
disability By Molly Watt

Accessibility requirements for social media need to be understood and appreciated across all organisations, not just among content creators

Losing billions: Why are brands still not prioritising digital accessibility?
disability By Matthew Keegan

Inaccessible websites lose $6.9 billion a year to their accessible counterparts, yet digital inclusion remains under-addressed. We look at how brands can benefit from placing accessibility at the heart of their strategy.

Dylan Alcott says he's 'not done yet' in Rexona campaign
disability diversity rexona unilever By Staff Reporters

The film marks Unilever’s first-ever production with 100% disability representation.

Visibility of disability: Getting the entertainment and ad industry to face up to inclusion
disability By Caroline Casey

The role that the advertising, TV and entertainment industry can play in building a platform to make the invisible visible is essential.

No ‘diversity’ without disability: why marketing needs to wake up to the world's most underrepresented minority group
advertising disability diversity gender marketing By Matthew Keegan

The advertising and media industry's diversity drive should also encompass disability, so we explored what work is happening.

Agencies ramp up inclusion efforts for the disabled community
dei disability By Sabrina Sanchez

Agencies and holding companies including Omnicom, Interpublic Group and MRM are establishing hiring pipelines for neurodiverse talent.

It's 2020, so why are some groups still being shut out of ads?
age ageism disability discrimination diversity equality gender inclusion By Matthew Keegan

Marketers say more diverse leadership teams are needed to confront bias in the industry and produce creative work that is more reflective of modern society.

How technology can help build a disability-friendly workforce
disability By Hariharan S

It's time to start building a workforce fit for the world's largest minority, and assistive technology can help.

Will APAC advertising ever tackle its disability deficit?
advertising disability diversity mars By Matthew Keegan

Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?

The creative imperative for disability tech
disability By Emily Tan

The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.

Dentsu and Yahoo Japan’s blind-friendly election website highlights the value of perspective
Dentsu disability diversity tokyo 2020 By David Blecken

Approaching things from the standpoint of people with disabilities can lead to better products and communications for everyone.

How Uniqlo’s positive approach to disability helps its brand
disability diversity Uniqlo By David Blecken

A visibly inclusive hiring and ambassador policy helps set the company apart from competitors, even if that is not a deliberate aim.

It's time brands woke up to the incentives for understanding disabled people
disability diversity marketing By Marianne Waite

Failing to meet the needs of disabled people is not just discriminatory, but risks missing out on a massive market opportunity

The invisibles: Why are portrayals of disability so rare in advertising?
advertising disability diversity By Kate Magee

Whether or not it cares to admit it, the ad industry has a problem portraying disability. Just look at your TV screens for evidence. So how can it go about breaking the last taboo and being more representative?