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rexona

Martha Stewart brings freshness down under in cheeky campaign for Rexona
martha stewart rexona unilever By Staff Reporters

When underarm deodorant just won’t cut it, it’s time to take things south. And west. And all the way around.

Rexona partners with K-pop group G(I-dle) for a not so fresh deodorant campaign

kpop rexona By Ad Nut

Ad nut is convinced now is the time to burst the K-pop endorsement bubble.

Dylan Alcott says he's 'not done yet' in Rexona campaign
disability diversity rexona unilever By Staff Reporters

The film marks Unilever’s first-ever production with 100% disability representation.

Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
axe cmo dove Lifebuoy rexona samir singh unilever By Rahul Sachitanand

In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.

Fox Content Labs and Unilever get active in recent campaign
rexona sports unilever By Staff Writer

Fox’s content marketing arm, Fox Content Labs, teamed with the consumer goods giant to deliver viewer-centric, short-form content across Fox Sports.

Rexona, Mindshare, Grab and Google launch 'Movement for movement'
google grab mindshare rexona By Ad Nut

The initiative aims to help people with disabilities get around Jakarta.

Thai AirAsia reprises calendar-inspired 'Weekdays' campaign
airasia BBDO google mindshare rexona thailand By Ad Nut

BBDO Bangkok returns to a formula that won two Cannes Lions in 2015.

Rexona invites Malaysian women to virtual relay race for charity
rexona By Sophie Chen

KUALA LUMPUR – Rexona, Unilever’s deodorant brand, has launched a countrywide activation with a regional campaign theme 'Do: More, aiming to support underprivileged children in Malaysia'.

Rexona tests All Blacks fans’ devotion in new campaign
rexona By Staff Reporters

NEW ZEALAND – Rexona has launched a new campaign, developed by Naked Communications, that gives All Blacks fans a chance to watch the the Rugby World Cup Final rematch from a luxury corporate box—but there's a catch.

Grey China scoops strategist to join fast-expanding team
nivea rexona shanghai unilever By Benjamin Li

SHANGHAI - Another senior Chinese executive, Sophie Zhou, is joining Grey Group China's strategy team, bringing with her more than 10 years of experience, including with Temasek and Unilever China.

Bates Indonesia scoops Unilever Rexona, Kratingdaeng
rexona unilever By Susie Sell

JAKARTA – Bates Indonesia has bolstered its portfolio, winning accounts for energy drink Kratingdaeng and Unilever’s Rexona.

CASE STUDY: How Rexona broke the relevance barrier in China
china rexona By Emily Tan

When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest through peer-to-peer recommendation.

Lowe’s Open wins Unilever activation business for Thailand’s Got Talent
fmcg open rexona unilever fmcg open rexona unilever By Campaign Asia-Pacific

BANGKOK - Open, the retail activation network launched by Lowe + Partners in September 2010, has been awarded Unilever’s activation and trade activity management for Thailand’s Got Talent.

Lowe’s Open wins Unilever activation business for Thailand’s Got Talent
fmcg open rexona unilever fmcg open rexona unilever By Campaign Asia-Pacific

BANGKOK - Open, the retail activation network launched by Lowe + Partners in September 2010, has been awarded Unilever’s activation and trade activity management for Thailand’s Got Talent.

Rexona Teens appoints Momentum Philippines
McCann Worldgroup rexona By Angelia Seetoh

MANILA - Momentum Philippines, the activation and experiential marketing arm of McCann Worldgroup, has won the business for Rexona Teens, following a pitch.

Cheil Worldwide Korea hires Jeffrey Curtis for global creative role
advertising cannes Cheil Worldwide clients creative rexona By Jane Leung

SEOUL - Jeffrey Curtis (pictured) joins Cheil Worldwide in Seoul as the global creative director.

Unilever's Rexona campaign brings Chinese football fans to South Africa
akqa china football rexona sports unilever By Jin Bo

Borrowing heavily on the ongoing 2010 FIFA World Cup, Unilever is launching a campaign for its Rexona Men deodorant brand in China. The campaign is implemented by local public relations company Dream Worker.

Rexona | William Chan and Sherman Chung Dryness Challenge | Hong Kong
campaign digital hong kong phd rexona unilever campaign digital hong kong phd rexona unilever campaign digital hong kong phd rexona unilever

Unilever deodorant brand Rexona is launching a virtual dance competition called 'Rexona Dance Challenge' in Hong Kong to prove the effectiveness of their product in keeping dry, especially in the hot summer weather.

Rexona | William Chan and Sherman Chung Dryness Challenge | Hong Kong
campaign digital hong kong phd rexona unilever campaign digital hong kong phd rexona unilever campaign digital hong kong phd rexona unilever

Unilever deodorant brand Rexona is launching a virtual dance competition called 'Rexona Dance Challenge' in Hong Kong to prove the effectiveness of their product in keeping dry, especially in the hot summer weather.

Rexona | Without regret in life, try at least once | China
akqa china fmcg pr rexona unilever akqa china fmcg pr rexona unilever akqa china fmcg pr rexona unilever

Unilever's deodorant brand Rexona launched an online and on-ground campaign encouraging people in mainland China to make their dreams come true.

Rexona | Without regret in life, try at least once | China
akqa china fmcg pr rexona unilever akqa china fmcg pr rexona unilever akqa china fmcg pr rexona unilever

Unilever's deodorant brand Rexona launched an online and on-ground campaign encouraging people in mainland China to make their dreams come true.

Rexona | William Chan and Sherman Chung Dryness Challenge | Hong Kong
campaign digital hong kong phd rexona unilever campaign digital hong kong phd rexona unilever campaign digital hong kong phd rexona unilever

Unilever deodorant brand Rexona is launching a virtual dance competition called 'Rexona Dance Challenge' in Hong Kong to prove the effectiveness of their product in keeping dry, especially in the hot summer weather.

Rexona | Without regret in life, try at least once | China
akqa china fmcg pr rexona unilever akqa china fmcg pr rexona unilever akqa china fmcg pr rexona unilever

Unilever's deodorant brand Rexona launched an online and on-ground campaign encouraging people in mainland China to make their dreams come true.

Unilever hires Dream Worker for Rexona's PR in China
account win china fmcg pr rexona unilever By Anita Davis

SHANGHAI - Unilever has contracted communications firm Dream Worker to launch a creative and media initiative for its Rexona brand across China following a competitive pitch that included both international and local agencies.

Unilever appoints AKQA as lead digital agency on Rexona
account win akqa digital fmcg greater china pitch rexona unilever By Benjamin Li

SHANGHAI - Unilever has appointed AKQA to handle its Rexona digital account in Greater China. The appointment follows a competitive three-way pitch last week, including the incumbent OgilvyOne and Razorfish; the latter pulled out half way through the pitch.