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Advertisers of the month in Malaysia: Watsons, Milo, and Nivea
apac advertiser of the month milo nivea watsons yougov By Staff

The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.

WPP nabs Beiersdorf global media strategy consulting brief
nivea wpp By Alison Weissbrot

The owner of the Nivea brand continues to split media planning and buying among OMD, Wavemaker and Carat.

Twitter Top 10: Beauty, food and entertainment brands connect
nivea optus spotify By Staff Reporters

With bite-sized, to-the-point videos, Nivea, Spotify, Joox, PlayStation, Optus, TM Tambayan, Workday, Big C, Mister Potato, and Magnolia Milk & Dairies made the list of the most effective APAC video ads in August.

Ice Paris stars in a funeral story for Nivea
nivea Publicis thailand By Ad Nut

The Thai singer/actor uses the brand's Deep Rapid Acne Wash to murder anthropomorphic pimples in a spot by Publicis One Touch.

Publicis Groupe scoops global Nivea ad account
nivea Publicis By Ben Bold

WPP wins owner Beiersdorf's Eucerin and Hansaplast brands.

Nivea homophobic allegations: what's the potential fallout?
fcb lgbt nivea By Oliver McAteer

Industry experts wade in after FCB chose to resign the business.

Nivea responds to 'homophobic' allegations after FCB resigns business
fcb lgbt lgbtq nivea By Oliver McAteer

'No form of discrimination, direct and indirect, is or will be tolerated.'

Nivea sorry for 'white is purity' Facebook ad
nivea By Omar Oakes

Ad targeting Middle East audiences has been removed.

Beiersdorf's campaign uses Kai Ko as star for Nivea Men in China
nivea By Jenny Chan 陳詠欣

SHANGHAI - Skincare brand Beiersdorf has launched a nationwide advertising campaign in Greater China for Nivea Men that stars Taiwanese actor Ke Zhendong, also known as Kai Ko.

Grey China scoops strategist to join fast-expanding team
nivea rexona shanghai unilever By Benjamin Li

SHANGHAI - Another senior Chinese executive, Sophie Zhou, is joining Grey Group China's strategy team, bringing with her more than 10 years of experience, including with Temasek and Unilever China.

UPDATE: TBWA considering options after Ideata’s sour internal management breakup
abbott adidas nivea tbwa visa By Benjamin Li

TAIPEI - Louis Kuo (郭文隆), client service head and partner at Ideata (異言堂廣告), TBWA’s long-term local agency partner in Taipei, has walked out with 14 staff and most of Ideata's MNC clients.

Digital happenings this week from Instagram, Disney Pixar, Coca-Cola, Nivea and more
disney instagram nivea By Staff Writer

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Global body care brand Nivea calls digital pitch in China
carat china nivea By Benjamin Li

CHINA - Nivea, the global skincare brand owned by German company Beiersdorf, has called a pitch for its digital business in China, and four agencies have reportedly received invitations.

SECTOR STUDY: Emphasis on safety yields opportunity in sun protection
marketing nivea By Deepanjali Pandey

Brands are banking on the sun care boom in Asia by offering increasingly sophisticated products as consumers look for greater assurance of protection.

Bates Vietnam wins Nivea for Men digital project
nivea vietnam By Racheal Lee

HO CHI MINH CITY - Skincare brand Nivea has handed a digital project for its men's care product line to Bates Vietnam.

Carat China promotes long-serving business director Tanya Liu to general manager
ferrero nivea By Benjamin Li

SHANGHAI - Tanya Liu, previously business director, has been promoted to general manager for key accounts in Carat Shanghai, a newly created position in line for the growth of clients’ business and the growth of the organisation.

Nivea campaign shows men under stress can still look refreshed
carat china nivea OMD By Benjamin Li

GREATER CHINA - Nivea has launched a series of winter commercials to drive awareness of its Q10 revitalising moisturiser for men. It is targeting professional-level men, who need to look sharp and refreshed, despite the heavy pressures of balancing their work and personal lives.

Ethan Tsao returns to DraftFCB Shanghai as integrated creative director
nivea oreo By Benjamin Li

SHANGHAI - Taiwanese creative talent Ethan Tsao has been appointed integrated creative director at DraftFCB Shanghai, with the goal of further elevating the agency's digital and integrated focus.

Maxus China bolsters senior management with new hires
china jaguar nivea shanghai starbucks starcom By Benjamin Li

SHANGHAI - Maxus China has brought two media veterans on board: Robert Lai in the newly-created role of national head of digital; and Leon Chen as managing director of Maxus Shanghai.

Nivea spends US$1.4bn to promote 100 years of skincare
nivea By Sara Kimberley

GLOBAL - Nivea is launching a US$1.4 billion campaign, its biggest to date, to promote 100 years as a skincare brand.

Rihanna joins Nivea's largest-ever marketing effort
nivea By Paul Howell

GLOBAL - German cosmetics giant Beiersdorf is realigning its well-known Nivea brand of products as part of its 100th anniversary. The skincare brand is set to spend over US$1.4 billion in getting the message out.

Amway appoints Heartland-Posterscope to China OOH media business
china nivea OMD ooh By Benjamin Li

BEIJING - Heartland-Posterscope has won the majority of Amway's OOH advertising business in China, following a competitive pitch with OMD, WPP’s Kinetic and a local media agency.

Draft FCB lands US$700m Nivea ad business
account win nivea By Sara Kimberley

GLOBAL - Beiersdorf, the German healthcare company that owns the Nivea brand, has appointed Draft FCB as the global lead agency on its estimated US$700 million ad account.

DraftFCB Shanghai charges JWT veteran Andy Chan as ECD
advertising ecd nivea By Benjamin Li

SHANGHAI - DraftFCB Shanghai has hired JWT's award-winning creative veteran Andy Chan as ECD in charge of the agency's beauty care accounts. The appointment is effective on 10 November.

Tequila Digital extends relationship with Nivea in China
account win china digital nivea tbwa whiskas By Anita Davis

SHANGHAI - Nivea has extended its digital relationship with TBWA in China with Tequila Digital, the agency's branded digital arm, winning the account for Nivea's Body brand following a competitive pitch.