The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.
True
shanghai
Viagra takes home the Pharma Grand Prix at 2025 Cannes Lions
canneslions2025
ogilvy
pharma
shanghai
viagra
How Chinese brands are rewriting the global expansion playbook
campaign
china summit
shanghai
Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as industry leaders from China’s top companies shared insights on cultural export, localisation, and long-term strategies for global success.
Formula 1 Shanghai: A watershed event for brand sponsors
f1
formula one
shanghai
sports
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
Women to Watch 2022: Sandy Wu, Saatchi & Saatchi
china
saatchi saatchi
shanghai
women to watch
An anchor for her team in tough times and a trusted client partner at all times, Wu possesses multi-dimensional skillsets to take on evolving challenges.
What one agency is doing to help local Shanghai shops cope with a slow post-lockdown economy
shanghai
we are social
MARKETING FOR GOOD: We Are Social’s Saving Shanghai Shops programme is giving select businesses an entire suite of marketing services to help them reach customers.
The lasting impact of Shanghai's lockdown
shanghai
we are social
The North Asia CEO of We Are Social gives a firsthand account of life under lockdown, the role of social media, and the lasting impact in Shanghai and beyond.
Creative Minds: Silvia He is fed up with being judged by her appearance
BBDO
china
creative minds
shanghai
The senior art director at BBDO Shanghai on gaining confidence as a young designer, her childhood interest in archaeology, and wanting be known as ‘more than just a pretty face’.
Brand design in China enters early adulthood: JKR's René Chen
cco
china
creativity
design
shanghai
Commercial design in China is growing beyond an adolescence marked by uncertainty and imitation, according to the partner and CCO of JKR Shanghai. But even as brands become more bold and assured, more progress is needed to achieve full maturity.
HP touts brainy benefits of video games in China campaign
china
shanghai
wieden kennedy
wk
THE WORK: 'Achieve gamefulness' for HP Omen by Wieden+Kennedy Shanghai.
How Chinese liquor brand Moutai is using Costco to thwart speculators
shanghai
Ahead of the mid-autumn festival, mass lineups returned to Costco as 10,000 bottles of Moutai were sold out in the supermarket within two days.
Costco grand-opening hoopla gives way to disappointment in Shanghai
shanghai
A week after its China debut caused a frenzy, the retailer is enduring a wave of membership cancellations.
China's first Costco closes shortly after opening
shanghai
A victim of its own success, the 20,000-square-meter supermarket closed early after being overrun by eager—and in some cases overly eager—consumers.