Budweiser’s Renewal Bottle: A bold take on China’s festive marketing
In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.
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'A future imperative': Ben Condit of Mindshare on the AI revolution
SHANGHAI ZHAN PODCAST: A champion for its adoption in media to simplify processes and centralise operations, Mindshare China's CEO Ben Condit discusses AI's potential to set new industry standards and drive agencies towards a more data-driven and efficient future.
From China to the world: C-beauty eyes global expansion
SHANGHAI ZHAN PODCAST: Riding a hype wave and a reputational shift, Chinese beauty is at the cusp of becoming the next big industry trendsetter. Can it surpass the challenges to exert the cultural influence of K- or J-beauty?
Creative alchemy: Ogilvy's Chris Reitermann dives into AI's advertising abyss
SHANGHAI ZHAN PODCAST: AI promises to usher a transformative change across industries. Chris Reitermann, co-CEO, Ogilvy Asia and CEO of Ogilvy, Greater China, discusses its magical potential for advertising and its harmonious symphony with human creativity.
China’s outdoor market set to keep growth in post-zero Covid era
SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.
More tangible brand connections are needed in post-zero-Covid China
SHANGHAI ZHAN PODCAST: With the end of zero-Covid policies in China, brands should look for more meaningful consumer connections that help to resolve potential anxieties, says China insights expert, Julien Lapka, Founder of Inner Chapter.
Expect traditional Chinese retail to bounce back in 2023
SHANGHAI ZHAN PODCAST: Kantar Worldpanel Greater China managing director Jason Yu says traditional retailers are beginning to catch up to online with the advantage of a full immersive shopping experience.
Authenticity reigns supreme for Chinese brands engaging influencers abroad
SHANGHAI ZHAN PODCAST: The CEO of relay.club, which helps Chinese brands manage influencers abroad, says social media users are hyper-aware of those espousing messages they don’t believe in.
Despite lockdowns, the China sports-fashion industry continues to diversify
SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.
Mobility innovation in China will challenge traditional auto brands
SHANGHAI ZHAN PODCAST: China auto industry expert, Bill Russo says the new digital mobility economy in China will be led predominately by local Chinese brands.
Reimagining the Chinese workspace under the 'new normal'
SHANGHAI ZHAN PODCAST: Despite the recent lockdowns, Shanghai companies are still slow to adopt hybrid work environments despite the clear benefits, says workspace consultant and former WeWork China head of technology, Dominic Penaloza.
How Western commerce platforms increasingly look to China for innovation
SHANGHAI ZHAN PODCAST: Western commerce platforms such as Amazon remain distinctive, but are taking on more characteristics from their Chinese counterparts, says Victoria Glanz, who runs European operations for Chinese commerce company Fulljet.
For Chinese brands going abroad, 'my way or the highway' isn’t effective
SHANGHAI ZHAN PODCAST: Chinese brands expanding abroad need to adapt to local cultural nuances like successful global brands do in China, says former Ogilvy PR APAC CEO Scott Kronick.
Documentary-style storytelling is hitting its stride in China
SHANGHAI ZHAN PODCAST: Movie theatres in China would never show documentary films a decade ago, but that is changing. The genre is finding young audiences, especially on social media, say China-based documentary filmmakers, Malcolm Clarke and Han Yi.
One size does not fit all when selecting China influencers
SHANGHAI ZHAN PODCAST: When it comes to selecting China social influencers or KOLs, brands should recognise the unique differences between brand building and performance enhancing KOLs. That’s according to leading China fashion and beauty KOL, Mia Liu.
China's media business future involves more fragmentation, specialisation
SHANGHAI ZHAN PODCAST: Former OMG Greater China Group CEO Doug Pearce, and the founder of cross-border agency SparkX, Jun Yuan, expect the China media market to morph into an integrated multi-services model that will eventually decouple media buying from the core offering.
Why China still lags on marketing SaaS spending
SHANGHAI ZHAN PODCAST: The co-founder of Chinese social media SaaS platform, Kawo, says China’s ability to implement marketing technology isn’t just about its unique platform ecosystem. Its challenges are also related to the degree of cultural acceptance around new ways of working.
What Chinese beauty brands need when going global: smart data tools and desirability
SHANGHAI ZHAN PODCAST: Lisa Shiqi Yu, CEO of brand incubator, Genlab and Elijah Whaley, VP of Marketing at Gainfluence, see Chinese beauty brands needing to combine sophisticated data tools with brand purpose if they want to expand outside of China.
How wider consumer trends are emerging from Shanghai's lockdown
SHANGHAI ZHAN PODCAST: Chinese agency strategy experts from McCann Health and Ogilvy predict the whole China market will be impacted by the recent Shanghai lockdown, creating both challenges and opportunities for brands.
In China, luxury brands need to prioritise unique experiences
SHANGHAI ZHAN PODCAST: Genesis Motor China CEO Markus Henne says launching a new luxury auto brand in China centers around first defining a unique experience—even before the product is available for sale.
Chinese culture carriers now the secret to building brands in China
SHANGHAI ZHAN PODCAST: Julien Lapka, China insights guru and founder of the agency Inner Chapter, advises brands to move beyond investing solely in Chinese KOLs and evolve into establishing relationships with Chinese cohort groups.
Despite recent controversies, aesthetic diversity seen as growing C-beauty China trend in 2022
SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.
Why China may be a digital-transformation role model for APAC
SHANGHAI ZHAN PODCAST: Wavemaker APAC CEO Gordon Domlija predicts that China will continue to lead in transformation but warns that context is key for all markets in the region because consumers embrace technology differently.
Bring on the agency flexible work movement
Despite the critics, 'work from home' is working, says the CEO of MRM China.
Bigger market changes in China bring taller silos
Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.
Brands after digital transformation in China should start with martech, not adtech
Martech is a lot harder than adtech because it requires a change of mindset, writes Wunderman China CEO Bryce Whitwam.
How to cure the agency overtime problem
Dentsu’s mandate to reduce overtime hours is not going to address the problem of overwork, writes Wunderman's Bryce Whitwam.
China's real No. 1 brand didn't even make the list
This is the only brand that matters today in China.
Death of the digital creative agency: The pre-roll
'Lazy' digital makes up the vast majority of digital spend in China.
The view from China: Growing consumer sophistication
Asia's Top 1000 Brands: Consumers in China becoming more discerning and selective.