2026's festive work marks a clear pivot away from loud tropes, moving towards quieter, longer‑term platforms rooted in subtle narratives. Big brands are now leaning into film to reinforce why they matter.
True
saatchi saatchi
FAW Audi hands creative account to Dentsu Creative and Saatchi & Saatchi in China
automotive
china
creative
Dentsu
Publicis
saatchi saatchi
Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.
Women to Watch 2022: Sandy Wu, Saatchi & Saatchi
china
saatchi saatchi
shanghai
women to watch
An anchor for her team in tough times and a trusted client partner at all times, Wu possesses multi-dimensional skillsets to take on evolving challenges.
Publicis promotes Saatchi & Saatchi CEO to head group-wide creative practice
Publicis
saatchi saatchi
Kay elevated to new post after less than a year at Publicis.
An endearing ode to everyday biscuit moments
australia
saatchi saatchi
With the help of The Neighbourhood, Australian biscuit brand Arnott’s releases a montage of familiar moments that include the conglomerate’s many snack brands.
Agency Report Card 2021: Publicis Creative
advertising agencies
agency report card
agency report cards
apac
bbh
evaluation
Leo Burnett
media agencies
publicis creative
research
saatchi saatchi
The supergroup that bands BBH, Leo Burnett, Publicis Worldwide and Saatchi & Saatchi had a terrific business year—but how does consolidation under the group’s P&L model affect the agencies’ individual creative strengths?
Rink romance: Meet-cute story sells personalised car plates
new zealand
saatchi saatchi
Saatchi & Saatchi revels in 1990s nostalgia to tell the story of a couple that ends up ordering the license plate #LUV4EV from KiwiPlates.
Vitasoy lands on 'Planet milk'
australia
Publicis
saatchi saatchi
In Australia, on Earth Day, the drinks maker debuts a new Leo Burnett-developed brand platform celebrating plant-based milks as an easy choice to make.
Petroleum company subtly disses electric vehicles
australia
fossil fuels
saatchi saatchi
A new campaign for Australia's Ampol, by Saatchi & Saatchi and iProspect, stresses the nation's vast distances to make a case that the company's petrol is "the fuel that gets you there".
When your CGI dragon is more believable than your premise
saatchi saatchi
Our pal Ad Nut has a hard time buying the level of customer service depicted in this action-packed TVC for Australia's St. George's bank, by Saatchi & Saatchi Sydney.
Plucky penguin plots path to professional pinnacle
saatchi saatchi
An ambitious aquatic avian introduces new branding for Bank of Melbourne in a campaign by Saatchi & Saatchi.
Agency Report Card 2018: Saatchi & Saatchi
agency performance
agency report card
apac
saatchi saatchi
Find out whether the smallest of the three Publicis Communications agencies lived up to its proud name as its parent group continues to consolidate assets.
Yili awards SEA remit to Saatchi & Saatchi Singapore
saatchi saatchi
Appointment to handle integrated communications follows a pitch.
Saatchi & Saatchi scoops HSBC global advertising
advertising
hsbc
saatchi saatchi
Agency will create new multichannel brand positioning.
Robert Senior steps down from Saatchi & Saatchi
saatchi saatchi
Magnus Djaba, UK chief executive of Saatchi & Saatchi Fallon, will step up.
Saatchi & Saatchi merges operations in Malaysia
malaysia
merger
saatchi saatchi
Agency combines two separate units into Saatchi & Saatchi Arachnid.