True

media agencies

Do the latest holding company results signify a shift towards media first?
holding companies ipg media agencies omnicom publicis groupe wpp By Beau Jackson

Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.

Media agencies having to become more strategic to support brands: Report
media agencies mediasense transformation By Beau Jackson

Research shows most (56%) global CMOs are midway through organisational transformation.

EssenceMediacom's UK boss on why media should sit at the top table with creative
essencemediacom media agencies wpp By Beau Jackson

Kate Rowlinson explains how, one year after the merger of Essence and MediaCom, the GroupM agency is ready to break through.

Agency Report Cards 2023: We grade 31 APAC networks
advertising agencies agency report card agency report cards apac evaluation initiative media agencies research By Staff Reporters

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Carlsberg appoints global media agency to $229 million account
alcohol Carlsberg media agencies media buying By Shauna Lewis

Shortlist comprised Wavemaker Global, iProspect and Zenith.

Agencies need to make more effort to progress on DEI
advertising agencies agency report cards media agencies By Shawn Lim

AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.

Agency Report Cards 2022: We grade 30 APAC networks
advertising agencies agency report card agency report cards apac evaluation initiative media agencies research By Staff Reporters

Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Media agencies need to change their mindsets for survival
media agencies By Antony Yiu

It's time for media agencies to integrate fully into client marketing processes and work between holding companies says the CEO of PHD Hong Kong.

EssenceMediacom could be a formidable competitor
essencemediacom groupm media agencies merger wpp By Gideon Spanier

MediaCom brings street-fighting skills and Essence the tech brains.

Are media agencies complicit in industry's failure to drive better inclusivity?
advertising dei inclusivity media agencies By Rachel D’Cunha

Agencies should forge partnerships with minority-owned media to reach diverse audiences and untapped commercial potential.

Agency Report Card 2021: We Are Social
advertising agencies agency report card agency report cards apac evaluation media agencies research we are social By Staff Reporters

The young, entrepreneurial agency is ticking off all the right things: a dynamic work culture, investment in gaming, and a sustainable M&A pipeline. But how does it fare against industry giants?

Agency Report Card 2021: Wavemaker
advertising agencies agency report card agency report cards apac evaluation media agencies research wavemaker By Staff Reporters

The goal in 2021 was to make waves for brands in digital commerce and communications, while raising the agency’s own capabilities in the process.

Agency Report Card 2021: VMLY&R
advertising agencies agency report card agency report cards apac evaluation media agencies research By Staff Reporters

The integration of Geometry increased VMLY&R in size yet again, but the agency is still working through how to best harness and coordinate all its disparate efforts.

Agency Report Card 2021: UM
advertising agencies agency report card agency report cards apac evaluation media agencies research UM By Staff Reporters

The Mediabrands agency has taken signals from both clients and employees in becoming a more digital and connected agency that applies effort strategically to stay relevant.

Agency Report Card 2021: Publicis Media
advertising agencies agency report card agency report cards apac evaluation media agencies Publicis publicis groupe publicis media research By Staff Reporters

Plucking a number of plum pitches such as L'Oreal China, the media agencies of Publicis Groupe had a terrific business year, and the group made strides in its people policies. Was that enough to justify a higher grade?

Agency Report Card 2021: Publicis Creative
advertising agencies agency report card agency report cards apac bbh evaluation Leo Burnett media agencies publicis creative research saatchi saatchi By Staff Reporters

The supergroup that bands BBH, Leo Burnett, Publicis Worldwide and Saatchi & Saatchi had a terrific business year—but how does consolidation under the group’s P&L model affect the agencies’ individual creative strengths?

Agency Report Card 2021: PHD
advertising agencies agency report card agency report cards apac evaluation media agencies phd research By Staff Reporters

PHD focused on taking care of its people in a difficult year and stuck to its strengths in providing media value. Solid business results followed.

Agency Report Card 2021: MediaCom
agency report card agency report cards apac evaluation media agencies research By Staff Reporters

MediaCom delivers a much stronger business performance in 2021, but did it put all its eggs into one basket with Coca-Cola?

Agency Report Card 2021: TBWA
advertising agencies agency report card agency report cards apac evaluation media agencies omnicom research tbwa By Staff Reporters

With innovation investments paying off and DEI credentials that rank among the best, TBWA is far more fit for purpose than it was even a few years ago.

Agency Report Card 2021: RGA
advertising agencies agency report card agency report cards apac evaluation media agencies research rga By Staff Reporters

RGA worked on its weak spots and was rewarded with a strong business performance in 2021. But did its knack for innovation come at the expense of effective work?