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media agencies

Do the latest holding company results signify a shift towards media first?
holding companies ipg media agencies omnicom publicis groupe wpp By Beau Jackson

Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.

Media agencies having to become more strategic to support brands: Report
media agencies mediasense transformation By Beau Jackson

Research shows most (56%) global CMOs are midway through organisational transformation.

EssenceMediacom's UK boss on why media should sit at the top table with creative
essencemediacom media agencies wpp By Beau Jackson

Kate Rowlinson explains how, one year after the merger of Essence and MediaCom, the GroupM agency is ready to break through.

Agency Report Cards 2023: We grade 31 APAC networks
advertising agencies agency report card agency report cards apac evaluation initiative media agencies research By Staff Reporters

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Carlsberg appoints global media agency to $229 million account
alcohol Carlsberg media agencies media buying By Shauna Lewis

Shortlist comprised Wavemaker Global, iProspect and Zenith.

Agencies need to make more effort to progress on DEI
advertising agencies agency report cards media agencies By Shawn Lim

AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.

Agency Report Cards 2022: We grade 30 APAC networks
advertising agencies agency report card agency report cards apac evaluation initiative media agencies research By Staff Reporters

Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Media agencies need to change their mindsets for survival
media agencies By Antony Yiu

It's time for media agencies to integrate fully into client marketing processes and work between holding companies says the CEO of PHD Hong Kong.

EssenceMediacom could be a formidable competitor
essencemediacom groupm media agencies merger wpp By Gideon Spanier

MediaCom brings street-fighting skills and Essence the tech brains.

Are media agencies complicit in industry's failure to drive better inclusivity?
advertising dei inclusivity media agencies By Rachel D’Cunha

Agencies should forge partnerships with minority-owned media to reach diverse audiences and untapped commercial potential.

Agency Report Card 2021: We Are Social
advertising agencies agency report card agency report cards apac evaluation media agencies research we are social By Staff Reporters

The young, entrepreneurial agency is ticking off all the right things: a dynamic work culture, investment in gaming, and a sustainable M&A pipeline. But how does it fare against industry giants?

Agency Report Card 2021: Isobar
advertising agencies agency report card agency report cards apac evaluation media agencies research By Staff Reporters

The Dentsu agency continues to hunt for a sense of identity, with its focus in 2021 on building out its brand-experience credentials. But business, especially new wins, didn’t keep pace.

Agency Report Card 2021: Carat
advertising agencies agency report card agency report cards apac carat evaluation media agencies research By Staff Reporters

Dentsu’s leading media agency spent much of 2021 defending existing accounts and therefore lost its way with new business wins, even as it showed average drive with innovations and creative output.

Agency Report Card 2021: Mindshare
advertising agencies agency report card agency report cards apac evaluation media agencies mindshare research By Staff Reporters

With a laser-sharp focus on driving business growth, APAC’s top media agency was found wanting in other categories in 2021.

Agency Report Card 2021: OMD
advertising agencies agency report card agency report cards apac evaluation media agencies OMD research By Staff Reporters

Top management departures rocked the boat for Omnicom’s premier media agency in APAC, but it has shown an appetite for a fight with some significant wins and attention to DEI.

Agency Report Card 2021: RGA
advertising agencies agency report card agency report cards apac evaluation media agencies research rga By Staff Reporters

RGA worked on its weak spots and was rewarded with a strong business performance in 2021. But did its knack for innovation come at the expense of effective work?

Agency Report Card 2021: Publicis Creative
advertising agencies agency report card agency report cards apac bbh evaluation Leo Burnett media agencies publicis creative research saatchi saatchi By Staff Reporters

The supergroup that bands BBH, Leo Burnett, Publicis Worldwide and Saatchi & Saatchi had a terrific business year—but how does consolidation under the group’s P&L model affect the agencies’ individual creative strengths?

Agency Report Card 2021: MediaCom
agency report card agency report cards apac evaluation media agencies research By Staff Reporters

MediaCom delivers a much stronger business performance in 2021, but did it put all its eggs into one basket with Coca-Cola?

Agency Report Card 2021: ADK Group
advertising agencies agency report card agency report cards apac evaluation media agencies research By Staff Reporters

The Japanese network has hastened its digital transformation in 2021, driven by its units in Singapore and Vietnam, though growth at home was muted. Continuing inattention to DEI is a serious problem.

Agency Report Card 2021: AKQA
advertising agencies agency report card agency report cards akqa apac evaluation media agencies research By Staff Reporters

AKQA continued to change shape in 2021 as it became the target of more mergers—although its integration with Grey has been mysteriously quiet. While AKQA figured out its identity, it was distracted from progressing in key areas like DEI.

Agency Report Card 2021: Essence
advertising agencies agency report card agency report cards apac evaluation groupm media agencies research wpp By Staff Reporters

Much is excellent within Essence, from its technical chops to its DEI rep. But can the GroupM network consolidate all its strengths to deliver peer-beating growth?

Agency Report Card 2021: FCB
advertising agencies agency report card agency report cards apac evaluation fcb interpublic ipg media agencies research By Staff Reporters

The Interpublic network maintains strong creative output and holds its own in business performance, but struggles to convince that it is moving forward fast enough in terms of innovation.

Agency Report Card 2021: Hakuhodo
advertising agencies agency report card agency report cards apac evaluation Hakuhodo japan media agencies research By Staff Reporters

Though it dug itself out of the revenue hole the pandemic created and won creative accolades, Hakuhodo is behind on DEI and needs to see more payoff from its many initiatives.

Agency Report Card 2021: Initiative
advertising agencies agency report card agency report cards apac evaluation initiative media agencies research By Staff Reporters

After spending much of 2020 shoring up its defences, the Mediabrands agency’s business performance turned a corner in 2021, but it also spent a disproportionate amount of time fixing its performance in China.

Agency Report Card 2021: VMLY&R
advertising agencies agency report card agency report cards apac evaluation media agencies research By Staff Reporters

The integration of Geometry increased VMLY&R in size yet again, but the agency is still working through how to best harness and coordinate all its disparate efforts.

Agency Report Card 2021: TBWA
advertising agencies agency report card agency report cards apac evaluation media agencies omnicom research tbwa By Staff Reporters

With innovation investments paying off and DEI credentials that rank among the best, TBWA is far more fit for purpose than it was even a few years ago.

Agency Report Card 2021: Publicis Media
advertising agencies agency report card agency report cards apac evaluation media agencies Publicis publicis groupe publicis media research By Staff Reporters

Plucking a number of plum pitches such as L'Oreal China, the media agencies of Publicis Groupe had a terrific business year, and the group made strides in its people policies. Was that enough to justify a higher grade?

Agency Report Card 2021: PHD
advertising agencies agency report card agency report cards apac evaluation media agencies phd research By Staff Reporters

PHD focused on taking care of its people in a difficult year and stuck to its strengths in providing media value. Solid business results followed.

Agency Report Card 2021: DDB
advertising agencies agency report card agency report cards apac DDB evaluation media agencies research By Staff Reporters

After a challenging 2020, the agency has tried to stabilise its business and beefed up its top management, but continues to face high turnover of talent.

Agency Report Card 2021: Dentsu
advertising agencies agency report card agency report cards apac Dentsu evaluation media agencies research By Staff Reporters

The Japanese network appeared to be getting back on its feet after a rough 2020, but with a whirlwind of agency brand consolidation underway, APAC’s business performance was still soft, even after factoring in its strength in Japan.

Agency Report Card 2021: UM
advertising agencies agency report card agency report cards apac evaluation media agencies research UM By Staff Reporters

The Mediabrands agency has taken signals from both clients and employees in becoming a more digital and connected agency that applies effort strategically to stay relevant.

Agency Report Card 2021: Havas Media
agency report card agency report cards apac evaluation havas media media agencies research By Staff Reporters

Local business growth has kept the agency going across an increasingly disconnected regional network.

Agency Report Card 2021: Iris
advertising agencies agency report card agency report cards apac cheil evaluation media agencies research By Staff Reporters

With the departure of its longtime APAC CEO in 2021, the bloom seems to be off the Iris network in APAC. But signs of resilience are also apparent. Will the network flower with new growth?

Agency Report Card 2021: Dentsu X
advertising agencies agency report card agency report cards apac evaluation media agencies research By Staff Reporters

Dentsu X simplified its management structure in 2021 as Prerna Mehrotra took the agency under her wing as leader of the media service line. But without a dedicated leader, did the agency take its foot off the pedal?

Agency Report Card 2021: Wavemaker
advertising agencies agency report card agency report cards apac evaluation media agencies research wavemaker By Staff Reporters

The goal in 2021 was to make waves for brands in digital commerce and communications, while raising the agency’s own capabilities in the process.

Agency Report Cards 2021: We grade 41 APAC networks
advertising agencies agency report card agency report cards apac evaluation initiative media agencies research By Staff Reporters

Campaign Asia-Pacific presents its 19th annual evaluation of APAC agency networks, based on their 2021 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Two-thirds of marketers say media agencies lack the technical expertise they need
apac brands marketers media agencies research top of the charts By Staff Reporters

In addition, nearly 70% of APAC marketers say they will consider bringing all media investment in-house, according to research from Kepler.

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’
havas media media agencies yannick bollore By Gideon Spanier

Investors understand agency sector is 'a great business to invest in', CEO says.

UM's consultancy focus helps offset new business slump
advertising agencies agency report card agency report cards apac evaluation media agencies research UM By Staff Reporters

AGENCY REPORT CARD: Rapid deployment of new tools solved pressing issues for pandemic-struck clients. Was this enough to recoup a smaller year of new business?

Reprise places bets on India hub
advertising agencies agency report card agency report cards apac evaluation media agencies research By Staff Reporters

AGENCY REPORT CARD: As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?

A disjointed Wavemaker reinvents itself
advertising agencies agency report card agency report cards apac evaluation media agencies research wavemaker By Staff Reporters

Despite being only three years old, Wavemaker was in need of a revamp when global CEO Toby Jenner joined at the end of 2019. It hadn't established a strong identity and its performance was weighted in a few strong markets. Did it manage to rebalance in 2020?

PHD's rollercoaster year in China
advertising agencies agency report card agency report cards apac evaluation media agencies phd research By Staff Reporters

PHD's mammoth Shanghai Volkswagen Group win in China propelled the agency to achieve a standout year for new business in 2020—but it wasn't all plain sailing in the market.

The X factor: Why agencies want to lead in ‘experience’
advertising agencies agency report card agency report cards apac cx evaluation experience media agencies research By Robert Sawatzky

When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?

Despite challenges at the top, Mindshare proved beacon of stability in 2020
advertising agencies agency report card agency report cards apac evaluation media agencies mindshare research By Staff Reporters

AGENCY REPORT CARD: The GroupM giant believes its early bets on key growth areas such as ecommerce and ability to redeploy rather than fire talent during Covid-19 helped reassure clients of its stability, despite being marred by the contentious exit of its global CEO.

BBDO's scary ride
advertising agencies agency report card agency report cards akqa apac BBDO evaluation media agencies research By Staff Reporters

AGENCY REPORT CARD: After years of putting art ahead of science, BBDO found itself in a tougher spot than others in a pandemic-plagued year with less scope for grand creative campaigns.

Not all fun and games at OMD
advertising agencies agency report card agency report cards apac evaluation media agencies OMD research By Staff Reporters

AGENCY REPORT CARD: In a difficult year involving layoffs and the loss of a big Chinese client, did OMD still pass 'Go' and collect its reward?

Accenture Interactive is only getting started
advertising agencies agency report card agency report cards apac evaluation media agencies research By Staff Reporters

AGENCY REPORT CARD: The 'experience' company reveals to Campaign members just how many acquisitions its planning annually in APAC for the next five years.

Dentsu remains a work in progress in APAC
advertising agencies agency report card agency report cards apac Dentsu evaluation media agencies research By Staff Reporters

AGENCY REPORT CARD: Its scale and capabilities remain a force to be reckoned with, but seemingly endless restructuring to simplify and work more seamlessly throughout the region continues.

Time for ADK to foster a better agency culture
advertising agencies agency report card agency report cards apac evaluation media agencies research By Staff Reporters

AGENCY REPORT CARD: Retooled and programmed for business success under Bain Capital, the Japanese-based network needs to address its DEI shortcomings and showcase more creativity.

Grey areas linger around AKQA merger appetite
advertising agencies agency report card agency report cards apac evaluation grey media agencies research By Staff Reporters

AGENCY REPORT CARD: Grey is starting to make better use of its APAC staff and resources, but we’re missing clarity on how its merger with AKQA may help it succeed.