Media agencies need to change their mindsets for survival
It's time for media agencies to integrate fully into client marketing processes and work between holding companies says the CEO of PHD Hong Kong.
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Outdoor advertising in Hong Kong is far from dead
PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.
Reviving Hong Kong tourism, the experiential way this time
A flashy Hello Hong Kong campaign alone will not reboot tourism; consistent storytelling and personalised, embedded travel experiences are required to lure back tourists, writes PHD's Antony Yiu.
From buy now, pay later to virtual banks: The latest in financial advertising
Financial panic notwithstanding, banks and insurance operators in APAC are modestly increasing their advertising and promotion expenditures, but with a strategic change in focus, writes PHD Hong Kong's CEO.
The death of programmatic display advertising?
Programmatic display advertising in its current form will disappear over time, as more clients understand how to best employ the technology. These five questions, writes MEC's Antony Yiu, will help.
Disconnection in measuring media effectiveness
Antony Yiu, managing director of iProspect Hong Kong and regional director for North Asia, comments on APAC advertisers shifting the focus to direct ROI measurements while losing sight of the possible positive impact of branded digital advertising.