Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.
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publicis creative
Agency Report Card 2024: Publicis Creative
advertising agencies
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agency report cards
apac
arc2024
evaluation
publicis creative
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Agency Report Card 2023: Publicis Creative
advertising agencies
agency report card
agency report cards
apac
evaluation
publicis creative
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Bold leadership decisions that drive change as well as sound creative and business judgment continue to pay dividends for Publicis across APAC.
Agency Report Card 2022: Publicis Creative
advertising agencies
agency report card
agency report cards
apac
evaluation
publicis creative
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New leadership and continued integration across APAC are beginning to pay dividends for Publicis, which produced some stellar creative work.
Publicis Creative defends agency brands under unified P&L
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agency report cards
apac
evaluation
Publicis
publicis creative
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AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.
Publicis Groupe appoints Ajay Thrivikraman as chief creative officer, Southeast Asia
chief creative officer
publicis creative
publicis groupe
southeast asia
Thrivikraman was previously chief creative officer for global clients, leading creative work for Publicis Groupe’s dedicated units across P&G and Tiger Beer.
Agency Report Card 2021: Publicis Creative
advertising agencies
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bbh
evaluation
Leo Burnett
media agencies
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saatchi saatchi
The supergroup that bands BBH, Leo Burnett, Publicis Worldwide and Saatchi & Saatchi had a terrific business year—but how does consolidation under the group’s P&L model affect the agencies’ individual creative strengths?
Can creative power Publicis’ plan B?
advertising agencies
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agency report cards
apac
creative agencies
evaluation
Publicis
publicis creative
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AGENCY REPORT CARD: The agency network has been known for years for its strong, independent creative agencies. With Power of One being the new anthem, we analyse how this sum-of-the-parts strategy fared in 2020.
Agency Report Card 2020: Publicis Creative
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agency report card
agency report cards
apac
creative agencies
evaluation
publicis creative
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For the first time, we grade Publicis’ creative capabilities en masse, rather than as disparate agencies. How did the network fare?