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southeast asia

Agency of the Year 2025 winners: Southeast Asia

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See the complete winners list for the Southeast Asia region in the 2025 Campaign Asia-Pacific Agency of the Year awards.

Curiosity to conversion: the rise of video commerce in Southeast Asia

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If a picture is worth a thousand words, then what is a 30 second video worth? The richness of video is why it has, today, catapulted into a key medium for online shopping, particularly in Southeast Asia.

YouTube and Shopee are redefining creator commerce in Southeast Asia

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As video content takes the reins, YouTube and Shopee are powering a creator-led commerce model that moves seamlessly from discovery to checkout, thus redefining how people shop across the region.

Agency of the Year 2024 SEA winners: Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos & Myanmar

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Check out the complete winners list from Campaign's inaugural event in Jakarta, featuring several Southeast Asian regional awards, along with entrants across seven SEA markets.

Agency of the Year 2023 winners: Southeast Asia

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See the complete winners list for the Southeast Asia region in the 2023 Campaign Asia-Pacific Agency of the Year awards.

71% of TV viewers in Southeast Asia watch ad-supported streaming: Magnite study

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TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.

How brands can tap into the power of video on Twitter

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With Twitter users watching more and more videos — and Southeast Asian markets leading the way with some of the highest global consumption rates — we take a look at some of the ways that marketers can use video to their advantage on Twitter.

The ad equity advantage — where to advertise in Southeast Asia in 2023

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Understanding ad equity nuances across Southeast Asia is key to connecting with consumers.

Nano KOLs drive increased investment in SE Asia's influencer marketing market

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On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost.

Hakuhodo ties up with GrabAds

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This deal enables Hakuhodo's clients to use GrabAds' first-party data to better understand changing consumer tastes in the region and develop online-to-offline campaigns.

Publicis Groupe appoints Ajay Thrivikraman as chief creative officer, Southeast Asia

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Thrivikraman was previously chief creative officer for global clients, leading creative work for Publicis Groupe’s dedicated units across P&G and Tiger Beer.

Amit Misra named Southeast Asia CEO for MSL

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Misra will lead a 100-person team in SEA in addition to his current responsibilities as South Asia CEO.

Ogilvy and TBWA clean up at Southeast Asia AOY

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WPP agencies Ogilvy and Mindshare mark their return to AOY with 22 award wins for Southeast Asia, while TBWA retains the region's Creative Agency of the Year title.

Agency of the Year 2021 winners: Southeast Asia

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See the complete winner list for the Southeast Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards.

Agency of the Year 2021 shortlist: Southeast Asia

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See the shortlist for the Southeast Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards.

Social commerce orders doubled in SEA in H1 2021: IKala

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TOP OF THE CHARTS: While Covid restrictions may have eased in the region, consumers continue to flock to social media platforms to make purchases a report reveals, with varying payment methods.

HBO Max preps launch across Southeast Asia markets

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The streaming service hires former Disney+ leader Amit Malhotra as MD for SEA and India as a launch looms in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

The top 10 most visited Southeast Asia ecommerce sites

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TOP OF THE CHARTS: Shopee runs away with the race for most 2020 visitors, according to a report from iPrice, SimilarWeb and Appsflyer.

SEA ecommerce companies not immune to gender gap

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TOP OF THE CHARTS: The most popular ecommerce platforms have an overall 60:40 gender split in leadership positions, but the ratio worsens to nearly 70:30 at the C-level, according to a report from iPrice.