Brands are losing sight of what they're paying for in influencer spend in China, per R3.
True
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Hidden costs emerge in China’s $16.8 billion influencer market
china
mediasense
r3
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Global adspend to hit $1 trillion in 2026 as APAC leads charge
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TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.
Google’s AI Overviews is boosting revenue in ads and affiliates for some marketers: report
ai overviews
google
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TOP OF THE CHARTS: AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web traffic, according to NP Digital report.
Filipinos spend more time than global average on social media
adspend
meltwater
social media
top of the charts
we are social
TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.
40% women work through high levels of menstrual pain: Deloitte
dei
diversity
gender equality
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TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
Brand marketing procurement teams unhappy with their KPIs: WFA study
procurement
research
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wfa
TOP OF THE CHARTS: People who set targets in organisations often lack a comprehensive understanding of marketing, which amplifies the divisions between procurement, marketing, and other departments within the company, according to a study by the WFA.
APAC marketers navigate ethical challenges amid global surge in sports media spend
sponsorship
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TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming "sportswashing" as media investment rises in the industry.
Global social media users surpass 5 billion, SEA most active
social media
top of the charts
we are social
TOP OF THE CHARTS: A new report by We Are Social finds the global total of social media users has increased by 266 million over the past year—with Southeast Asians among the most likely to visit social media in order to learn about brands and see their content.
In-game mobile ads cause APAC gamers to ditch gaming
gaming
top of the charts
TOP OF THE CHARTS: According to OMG's latest research, brands need to think hard about how they can add value to the gaming experience, instead of blatantly interrupting it with ads.
Only 22% of CMOs say their jobs are understood by other C-suite executives
ceo
cmo
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TOP OF THE CHARTS: According to a new survey by McKinsey, the gap between CEOs and CMOs is widening. CEOs claim to know what marketing chiefs do, but not every CMO agrees.
From likes to loyalty, AI will redefine social media: Trends for success in 2024
social media
top of the charts
we are social
TOP OF THE CHARTS: We Are Social highlights five trends that will shape social media in the next 12 months. Here's how brands can tap into them within their marketing strategies.
Report: Influencer marketing in SEA does not always result in greater conversion for brands
influencer marketing
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TOP OF THE CHARTS: Milieu Insight’s latest study on influencer marketing in Southeast Asia finds the effectiveness of influencer marketing in driving direct sales is not significant, despite the large number of KOLs emerging, alongside their followers.
Asia tops list of business challenges for global comms professionals: survey
communications
marcomms
pr
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TOP OF THE CHARTS: Survey by IPREX of nearly 500 communicators from 28 countries finds budget is the top challenge globally, with stakeholder engagement and language barriers key issues for Asia.
Lewis Hamilton dominates Formula One popularity charts in Singapore
f1
formula one
lewis hamilton
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yougov
TOP OF THE CHARTS: Ahead of the F1 Singapore Grand Prix 2023, YouGov looks into what’s drawing crowds, favourite drivers and performing artists.
APAC markets are main drivers of gaming revenue growth across mobile, PC and Mac
gaming
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TOP OF THE CHARTS: Report finds that sentiment towards in-game mobile ads generally deteriorated last year, while rewarded video and playable ads were gamers’ preferred ad types.
TikTok Shop has yet to become mainstream amongst Singapore's consumers
social commerce
social media
tiktok
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TOP OF THE CHARTS: A study from Milieu Insight finds only 16% of consumers in Singapore have turned to social media for shopping.
Instagram continues to be platform of choice for APAC influencers
influencer marketing
influencers
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TOP OF THE CHARTS: Emplifi’s “Asia Pacific: State of Influencer Marketing Report” reveals key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.
Ebiquity: expect more reviews and pitches in China in 2023
agency
china
ebiquity
media
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TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.
TAG study sees progress in limiting invalid traffic, including in China
adtech
brand safety
programmatic
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TOP OF THE CHARTS: The Trustworthy Accountability Group’s Asia Pacific Fraud Snapshot details success using certified channels and says APAC brands assume agencies are buying low-fraud inventory.
Alibaba overcomes Covid challenges in Q3, revenues edge higher
alibaba
earnings
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TOP OF THE CHARTS: Alibaba beat analysts' expectations with a 2% revenue gain and 16% EBITA gain YoY in Q3. CEO Daniel Zhang expects to see Chinese consumption return 'back on track' after the last Covid wave.