The media relations challenge in Southeast Asia can be exacerbated if the region's many different realities are ignored, says Haikel Fahim.
True
communications
Why one-size-fits-all PR campaigns for SEA often miss the mark
communications
media relations
communications
media relations
Why one-size-fits-all PR campaigns for SEA often miss the mark
communications
media relations
communications
media relations
The media relations challenge in Southeast Asia can be exacerbated if the region's many different realities are ignored, says Haikel Fahim.
Five reasons not to cut your communications budget
budget
communications
opinion
As budgeting season begins, comms must fight for their seat at the table as a growth engine that drives trust, sales and staying power, writes Andrew Ho from Ellerton & Co.
WPP global comms boss Chris Wade steps down
communications
pr
wpp
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
The devastating comms impact of a Trumpian social-media age
brand safety
communications
fact checking
meta
misinformation
social media
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
Sales growth is now a benchmark for PR agencies in China
china
communications
pr
sales
The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing expectations of Chinese brands.
Beyond Wall Street: Dow Jones on redefining legacy media for a new era
communications
dow jones
marketing
wall street journal
As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.
Kaizzen goes global in a bid to redefine real-time communications worldwide
communications
The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.
Why audio is the new video for advertisers
advertising
brand
communications
marketing
netflix
spotify
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
TSLA unveils expanded PR arm
communications
esg
pr
the secret little agency
tsla
The experiential and advocacy arm of The Secret Little Agency, PPurpose, is expanding its services to include everything from communications strategies and media outreach to PR event management and crisis comms.
WongDoody’s Grace Francis and Jamie Mancini depart
accenture song
communications
pr
They served as global chief creative and design officer and executive creative director and global brand PR lead, respectively.
Taking the entrepreneurial route: Lessons from a first-year founder
communications
entrepreneur
oped
Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co-founder of TriOn & Co., reflects on her first year leading the business.
Wall Street Journal names new Asia editor
communications
dow jones
journalism
media
wall street journal
Deborah Ball replaces Andrew Dowell, who will now oversee the Middle East bureau after over seven years in Asia.
Why it’s important to avoid generic healthcare communications
communications
health
healthcare
wpp
GCI Health's Glen Halliwell says that communicating about healthcare in APAC should be tailored to a market’s concerns such as an ageing population, cultural norms, and insurance habits.
'Connecting all the dots': The rise of corporate affairs in-house and at agencies
communications
pepsico
It’s an oversimplification to say corporate affairs has absorbed communications. But its rise has benefitted business at large—and agencies in the firm of higher billings.
The habits of highly effective women
communications
fairprice
gender
gender equity
iwd
Note: No men were harmed in the writing of this piece. The author of this op-ed values mentorship from all genders, and is presently happy to work under a boss who supports women.
IBM lays off comms, marketing staff
communications
layoffs
marketing
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.
Accenture appoints Rachel Frey as head of corporate communications
accenture
communications
pr
Frey, who had been serving as the interim lead since April, has officially replaced longtime Accenture executive Stacey Jones.
Coca-Cola hires Meta's Katherina Jawaharlal to lead global corporate, brand PR
cocacola
communications
pr
She previously built and ran Meta’s partnership communications team.
Journalists and PR people don’t have to be friends, but we rely on each other
communications
journalism
media
pr
publishing
Reporters may not always be your friend, but it doesn't mean they're your enemy either, opines The Message co-founder Chris Powell.