From solar-smart agriculture in Japan to frontrunner status in agentic AI, Accenture Song's work proves the agency has outgrown traditional marketing boundaries while delivering double-digit growth in key markets.
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accenture song
Accenture Song, Agency Performance Review 2026
accenture song
agency report card
Can heat-blocking tech save Japan's vanishing vegetables?
accenture song
Droga5
sustainability
Droga5 Tokyo and Sumitomo Metal Mining turn heat-blocking tech into a bid to save Japan’s heirloom crops.
Accenture Song links staff promotions to AI use
accenture
accenture song
ai
Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.
Accenture Song names Japan chief as new APAC lead in global leadership overhaul
accenture song
ceo appointment
david droga
junichiro kurokawa
ndidi oteh
simone morandi
EXCLUSIVE: Japan head Junichiro Kurokawa will double-hat as Song's APAC lead, while SEA lead, Simone Morandi, expands his remit.
David Droga to step down as CEO of Accenture Song
accenture song
david droga
He will take on a 'broader strategic role' across all of Accenture as vice chair.
Accenture to acquire Japanese digital firm Yumemi
accenture
accenture song
acquisitions
market shakeups
mergers
mergers and acquisitions
yumemi ma
The deal will bring Yumemi’s 400-strong team into Accenture Song.
Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
accenture song
jaguar
pitch
rebrand
Accenture Song is the incumbent on the account.
Droga5's Tara Ford on big work, bold moves, and why she’s not done creating yet
accenture song
Droga5
tara ford
the monkeys
The award-winning chief creative officer discusses leaving ANZ at its peak, joining Accenture Song UK, and what's next for creativity ahead of Cannes.
Agency Report Card 2024: Accenture Song
accenture song
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
research
From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.
Droga5 names Tara Ford London CCO as global creative line-up evolves
accenture song
Droga5
mark green
tara ford
the monkeys
During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.
Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
accenture song
creative review
dei
edelman
google
pitch
ruder finn
vccp
The decision follows Accenture’s choice to scrap its diversity goals.
Imagine your gut bacteria as a literal work of art
accenture song
Droga5
droga5 aotearoa
health
new zealand
no ugly
wellness
In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.
'The holding company model has been broken for a long time': MediaSense CEO
accenture song
jamie posnanski
media
mediasense
pwc
r3
Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
Annette King leaves Accenture Song and steps back from executive career
accenture song
annette king
Droga5
ogilvy
Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.
TBWA dominates in Japan/Korea AOY 2024 awards
accenture song
Hakuhodo
tbwa
Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.
'Creative people make the world worth living in': David Droga on advertising's future
accenture song
david droga
Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
Accenture Song announces new ANZ leadership to fill Mark Green's shoes
accenture song
mark green
Bronwyn van der Merwe and Matt Michael step into key leadership roles at Accenture Song ANZ following Mark Green's move to global CEO of Droga5.
The Monkeys rebranded as Droga5, Mark Green named global CEO
accenture song
david droga
Droga5
mark green
the monkeys
Green, who currently leads Accenture Song's Australia and New Zealand operations and holds the CEO title at The Monkeys, will relocate to New York to take the helm.
‘Don't make the customer do the heavy lifting’: NRMA CMO calls brands out for poor CX
accenture song
cx
A panel of marketers from NRMA, Nine, and Medibank point out best practice for CX, competing for attention among new audience segments, and the importance of being 'obsessed' with the customer.
NRMA Insurance rebrands with a promise to help
accenture song
insurance marketing
rebrand
Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.