The marketing professor didn't hold back at an Australian conference, claiming that the 'only position more dangerous than CMO is DEI'. He also added that employers should be focusing on socioeconomic background rather than race.
A panel of marketers from NRMA, Nine, and Medibank point out best practice for CX, competing for attention among new audience segments, and the importance of being 'obsessed' with the customer.
"Marketing is simple, but we're jealous of 'real jobs' and terrified to admit it," declares the global marketing consultant. Goodwin urges a return to putting the customer first and trusting marketers' intuition in the subjective world of consumer behaviour.
In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. This week, we chat with Aditya Kanthy, CEO of recently-formed Omnicom Advertising Services in India.
In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. This week, we chat with Paul Bradbury, CEO of TBWA Australia and New Zealand.
In a brand new series for Campaign Asia, chief executives across adland in APAC reveal their hopes and fears for the year ahead, while reflecting on the highs and lows of 2023, both personally and professionally.
In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. In this edition, we chat with Tze Kiat Tan, CEO of BBDO Asia.