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wellness

Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion
healthcare medulla pharma praful akali taffy ledesma wellness By Robert Sawatzky

Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.

How AIA is changing behavior through communication
aia stuart spencer wellness By Aulia Masna

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

Imagine your gut bacteria as a literal work of art

accenture song Droga5 droga5 aotearoa health new zealand no ugly wellness By Ad Nut

In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.

Is it time to leave the fitness cult? Virgin Active thinks so
sports wellness By Staff Reporters

The provocative global campaign will run in Thailand, Singapore, and Australia in the APAC region, as well as in the UK, Italy, and South Africa.

Sirona tackles menstrual taboos with #TheBloodyConversation campaign
group menstruation the wellness By Campaign India Team

The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.

Kate Moss launches beauty and wellness brand Cosmoss
beauty wellness By Daniel Farey-Jones

The move invites comparisons to Gwyneth Paltrow venture Goop.

China’s sleep economy is worth one-trillion yuan
china luxury wellness By Lisa Nan

In China, where sleep disorders are a cause for national concern, brands and influencers are taking the matter seriously.

Indian condom brand Skore suggests wearing Nothing in latest campaign
wellness By Campaign India Team

In the process, the film conceptualised by McCann Worldgroup India inevitably introduces plenty of confusion and mixed messaging.

Headspace launches global campaign amid world's emerging 'new normal'
wellness By Sara Nelson

'Find some Headspace' encourages individuals to find a place of mental comfort following the highs and lows of the previous year.

Lions Health: 2021 Pharma, health and wellness winners
cannes lions health pharma wellness By Lecia Bushak

A tech innovation for patients with cystic fibrosis took home the Grand Prix in Pharma, while two Grand Prix were awarded in health & wellness.

'Drink yourself to sleep', advises singer of irreverent lullabies
music no ugly wellness By Ad Nut

How do you send troubled Aussies off to dreamland? With profane lullabies and sleep tonics, of course.

Health brands get ready for 2021: fads, fakes and FAANGs
health healthcare wellness By Nick Dutnall

Brands will see health as a sales opportunity in 2021 says one UK agency executive. Here are five key trends in healthcare that you need to know about this year.

Sustainability among key drivers of consumer preference across all ages: Getty
sustainability technology wellness By Lindsay Stein

Check out the insights from Getty's global report on the state of visual impact.

5 ways to incorporate wellness into your event
wellness By Beverley Williamson

"The event strategy would have to include wellness as an objective and identifying trends that relate to the industry and audience."

Pass the gluten-free bread: Wellness trends planners should look out for
food tourism wellness By Surekha Ragavan

Spiritual cuisine and customised fragrances, anyone?

What you need to know about health marketing for 2019 and beyond
health we communications wellness By Staff Writer

What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...

Consumerisation of healthcare in Asia is opening new doors for brands
health medical mental health wellness By Robert Sawatzky

By removing health stigmas and connecting patients directly with practitioners, consumers are gaining more exposure to key health product and services brands, says a new JWT Intelligence study

Wellness and meetings merge
wellness By Surekha Ragavan

Small introductions like an eye mask or a neck massage between meetings can make a difference.

Rizap looks to spread self-improvement credo in Japan and beyond
wellness By David Blecken

Japan’s Rizap Group has seen impressive growth through helping people lose weight. Now it wants to be seen as an all-round self-improvement partner for ambitious people at home and in Asia.

Convenience, innovation driving APAC consumers to wellness brands
apac asia health trends wellness By Faaez Samadi

Physical and mental well-being remains a priority for APAC citizens, so brands are set to continue offering new, supposedly easy ways to get into shape, according to Mintel.

'Athbeauty': When fitness meets beauty
beauty marketing wellness By Soon Chen Kang 江欣珍

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.

Mobile health: Technology is not the issue, behaviour is
asia digital health marketing technology wellness By Marcus Sigurdsson

Writing following the Mobile World Congress, Marcus Sigurdsson of McCann Health reports that when it comes to mobile-driven health apps and services, the technology is ready. But driving actual behaviour change remains a hurdle, which means health communicators have an important role to play.

Manulife: Track your fitness, pay less for insurance
asia health hong kong manulife wellness By Jenny Chan 陳詠欣

HONG KONG - A new initiative from Canada-based insurer Manulife seeks to turn insurance from a lottery you don't want to win into an elective but proactive data-driven health product.

Swaying a nation
australia financial services netflix ott wellness By Phil Phelan

Phil Phelan offers four themes for brands to consider when influencing Australia’s omnichannel consumers: wellness, on demand, wealth worries and social media.

'Wellthy': Health is wealth, and the priority spend
asia health marketing wellness By Tara Hirebet

With environmental and food-safety concerns on the increase, innovations that allow consumers to control both their well-bring and their impact on the planet stand to make health into wealth for brands.

Healthcare brands can take inspiration from the creativity of other sectors: Amar Urhekar
healthcare wellness By David Blecken

CANNES – Visiting the Cannes Lions International Festival of Creativity after a hiatus of several years, Amar Urhekar, McCann Health’s Japan president and Asia-Pacific EVP, told Campaign Asia-Pacific of the pressing need for healthcare brands to become more creative in their approach to marketing.

Health apps have untapped potential for brands to engage with customers in Asia
healthcare wellness By Sophie Chen

ASIA-PACIFIC - Although adoption is low so far, health and wellness apps represent a great opportunity for brands in Asia to supplement traditional advertising with more holistic support for their customers.

Ruder Finn Asia’s China healthcare EVP relocates to Singapore
healthcare ruder finn wellness By Sophie Chen

SINGAPORE - Mai Tran, executive vice president of health and wellness at Ruder Finn Asia, has relocated from Beijing to Singapore to facilitate the further development of the company’s healthcare practice in Asia.