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wellness

Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion

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Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.

How AIA is changing behavior through communication

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AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

Imagine your gut bacteria as a literal work of art

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In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.

Is it time to leave the fitness cult? Virgin Active thinks so

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The provocative global campaign will run in Thailand, Singapore, and Australia in the APAC region, as well as in the UK, Italy, and South Africa.

Sirona tackles menstrual taboos with #TheBloodyConversation campaign

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The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.

Kate Moss launches beauty and wellness brand Cosmoss

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The move invites comparisons to Gwyneth Paltrow venture Goop.

China’s sleep economy is worth one-trillion yuan

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In China, where sleep disorders are a cause for national concern, brands and influencers are taking the matter seriously.

Indian condom brand Skore suggests wearing Nothing in latest campaign

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In the process, the film conceptualised by McCann Worldgroup India inevitably introduces plenty of confusion and mixed messaging.

Headspace launches global campaign amid world's emerging 'new normal'

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'Find some Headspace' encourages individuals to find a place of mental comfort following the highs and lows of the previous year.

Lions Health: 2021 Pharma, health and wellness winners

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A tech innovation for patients with cystic fibrosis took home the Grand Prix in Pharma, while two Grand Prix were awarded in health & wellness.

'Drink yourself to sleep', advises singer of irreverent lullabies

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How do you send troubled Aussies off to dreamland? With profane lullabies and sleep tonics, of course.

Health brands get ready for 2021: fads, fakes and FAANGs

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Brands will see health as a sales opportunity in 2021 says one UK agency executive. Here are five key trends in healthcare that you need to know about this year.

5 ways to incorporate wellness into your event

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"The event strategy would have to include wellness as an objective and identifying trends that relate to the industry and audience."

What you need to know about health marketing for 2019 and beyond

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What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...

Consumerisation of healthcare in Asia is opening new doors for brands

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By removing health stigmas and connecting patients directly with practitioners, consumers are gaining more exposure to key health product and services brands, says a new JWT Intelligence study

Wellness and meetings merge

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Small introductions like an eye mask or a neck massage between meetings can make a difference.

Rizap looks to spread self-improvement credo in Japan and beyond

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Japan’s Rizap Group has seen impressive growth through helping people lose weight. Now it wants to be seen as an all-round self-improvement partner for ambitious people at home and in Asia.

Convenience, innovation driving APAC consumers to wellness brands

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Physical and mental well-being remains a priority for APAC citizens, so brands are set to continue offering new, supposedly easy ways to get into shape, according to Mintel.