Known for her innovative and culturally resonant brand strategies, Rodriguez-Schwartz excels at delivering the ‘wow’ factor in consumer F&B experiences.
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40 Under 40 2025: Sarissa Rodriguez-Schwartz, SJS Group
Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.
Sirona tackles menstrual taboos with #TheBloodyConversation campaign
The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Jellyfish in sale talks with The Brandtech Group
Exclusive negotiations in progress between performance agency and martech group.
Group M launches global framework to reduce carbon footprint of media
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint.
Ralph Pardo to replace Scott Hagedorn as Omnicom Media Group NA chief
Hagedorn has been with Omnicom since 2004 but is leaving the company.
Shangri-La Group launches family-centric brand Fam.ily
New offering aims to create experiences for multi-generational families and support customers on their parenting journeys.
Creative and media deliver 'stronger performance' for Havas
Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far.
WPP falls 15% in Q2 as creative holds up better than media during Covid-19
Global headcount falls by 5,000, as network writes down Y&R acquisition.
Agency Report Card 2019: MullenLowe
In a media world in flux, the agency adopted a flexible strategy as it has tried to recast itself amid a series of top management departures and account losses. See how MullenLowe performed.
Photos: Mercedes-Benz goes back to basics in C-Class launch
To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.
Consistency the key behind Radisson Hotel Group’s brand overhaul
Realigning its hotel groups under one master brand is the first big step in creating an experience-first hospitality brand for the future, says Eric de Neef.
The Purpose Group launches content studio
Independent Vietnamese agency’s ‘Children Of’ unit connects brands with the arts and entertainment industry.
W Asia to handle launch PR for new Singapore Park Hotel
PR agency overseeing campaign to introduce new property from Hong Kong-founded hotel group.