The campaign for Blood embraces the messy realities of menstruation through an animated music video featuring a squad of cute characters.
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menstruation
A catchy pop tune to normalise period leaks and cramps
blood
menstruation
period
period advertising
vml
Would you dive into shark-infested waters with period swimwear on?
australia
menstruation
period
tbwa
In Modibodi’s bold new campaign, Ad Nut thinks the brand should have explored the real challenges faced by menstruators to showcase the product’s true potential instead of depicting an outdated myth about sharks and period blood.
Sirona tackles menstrual taboos with #TheBloodyConversation campaign
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menstruation
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wellness
The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.
'Offensive' Wuka period ad continues to air despite 295 ASA complaints
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menstruation
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The TV ad, which demonstrates Wuka's leakproof range of reusable underwear, includes blood clots and period bleeding in the shower.
AnalogFolk offers staff monthly day off during menstruation
menstruation
The open-source policy aims to increase workplace equity and teach staff about period symptoms.
Freedom Cups and Wunderman Thompson campaign highlights period poverty
menstruation
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The print campaign shines a light on untold stories of underprivileged women who have no access to period products, clean water and adequate wash facilities.
Stayfree puts an end to awkward periods of father-daughter conversations
menstruation
DDB Mudra film documents how an uncomfortable script evolves into relatable conversations.
Libresse pulls campaign with vulva imagery following backlash
campaign
gender
menstruation
religion
Users on social media rushed to defend the brand following an incriminating statement from a religious organisation.
Bonds deploys 'cheer bleeder' squad to demo 'bloody comfy' period undies
australia
bonds
menstruation
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AD NUT's PICK OF THE WEEK: A campaign by Special Group Australia encourages people who menstruate to 'Cheer through the bleed'.
Kotex takes nuanced approach to period stigma in APAC
gender
Kimberly Clark
menstruation
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The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened awareness among its Gen Z consumers.
Bloody Good Period’s catchy music video aims to erase period shame once and for all
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Animated film by Mother for UK charity celebrates the everyday realities of menstruation.
Period leave: A privilege or a basic right?
international womens day
menstruation
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Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health.