In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.
True
Kimberly Clark
Childhood bedwetting is nothing to be ashamed about, says Kimberly-Clark
bedwetting
fcb
fcb aotearoa
Kimberly Clark
Asia-Pacific Power List 2022: Saakshi Verma Menon, Kimberly-Clark
cmo
Kimberly Clark
power list
Menon has steered the relaunch of Kotex in India, driven the digital pivot for brands, and is an advocate for women’s inclusion—within her company and outside.
Kotex takes nuanced approach to period stigma in APAC
gender
Kimberly Clark
menstruation
period
The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened awareness among its Gen Z consumers.
Kimberly-Clark to buy Softex Indonesia for US$1.3 billion
indonesia
Kimberly Clark
The purchase of the maker of diapers and other personal-care products will give the FMCG giant a footprint in a market where it has a "currently limited position".
Pull-Ups training pants creates potty training app
apple
digital
iphone
Kimberly Clark
Kimberly-Clark says fear no more with a new potty training app designed to minimise conflict between parents and their stubborn toddlers.