In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.
True
fcb aotearoa
Childhood bedwetting is nothing to be ashamed about, says Kimberly-Clark
bedwetting
fcb
fcb aotearoa
Kimberly Clark
Creative Minds: FCB's Claire Herselman transforms nonsense into creativity
claire herselman
creative minds
fcb
fcb aotearoa
new zealand
Get to know the senior copywriter who moved to London at 18 and worked as a barista.