The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.
With hundreds of measurement options and widely varied ESG implementation across markets, CMOs in APAC face a rocky road to improve their sustainability scores.
With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen.
The video streamer's recent earnings show stress of growing competition, sharing of accounts, and geopolitical tensions.
The group reported 14.9% growth in net revenue at Dentsu Japan Network, and its international business posted a 17.7% uptick in its top line for the first quarter of 2022.
CAMPAIGN 360: CMOs need to contend with the inevitability of the rise of the latest form of the web and be prepared for new business models it throws up, say marketers in the region.
Despite strong numbers for this quarter, the iPhone maker forecasts growing supply chain pains for its gear and components.
Ad sales growth, along with two years of Covid-fuelled ecommerce growth is slowing, shifting the global online retailer's focus toward cost efficiencies.
The agency has promoted Kanaporn Hutcheson to chairwoman and named Thipayachand Hasdin as the new CEO.
The combined entity will be renamed &Friends, and will become a global content and production entity.
SOUNDING BOARD: Experts weigh in on how the video streamer's move to offer a cheaper advertising-driven plan may help fix its buffering business.
MARKETING WORKS: Most marketing briefs not only lack both a clear plan of attack and a strategic direction but also are riddled with jargon, contend the founders of BetterBriefs.
With some employees embracing logging in from wherever suits their fancy, the industry faces a race to keep pace with the desires of an increasingly footloose workforce.
Creative leaders reflect on why usually-strong markets such as Japan, New Zealand, Australia and Thailand underwhelmed this year.
The former global client partner will have a wide mandate, including managing the recently acquired Wiredcraft team.
The network has replaced long-time leader Songkran "Jod" Sethesompobe with two new leaders under a co-CEO structure.
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.
AGENCY REPORT CARD ANALYSIS: Rather than announce splashy new concepts, shops preferred to talk about geographically scaling out and commercialising ideas this year.
According to agency leaders in the region, employers are battling growing wage inflation, a shift of power in the recruitment process, and a stronger demand for flexibility.
New offering, AnyX, claims to give brands a single view of their online sales across retailers including Shopee, Lazada, Rakuten, Amazon and Shopify.
Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.
Lukasz Roszczyc has stepped down as CEO and media leader Francois Goddet will return to Europe midyear, to be replaced by Kate Bayona-Garcia and Vineeth Dhruvan, respectively.
Facebook to suffer the worst jolt from Apple's privacy squeeze, which caused four large platforms to lose $10 billion in lost revenue, notes a new report from Lotame.
Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.
Soo, who was formerly head of Reprise, will focus on financial services and tech businesses to drive growth in this region.
In his new book, industry veteran and Entropia's founder Kumar details how data is upturning marketing—and what CMOs need to do to keep up.
While pay is a big draw, other compensation such as stock options and bonuses are a key attraction too.
As more clients split up their marketing budgets, it's making way for short-term projects. We ask agency leaders how this affects staff workload, creative output, and business sense.
YEAR IN REVIEW: If the theme last year was about consolidation of operations and conservation of resources, a pickup in sentiment saw a surge in deal-making in 2021.
EXCLUSIVE: These funds accounted for 45% of all deals made in the year, as activity from holding groups and consultancies was muted, according to this advisory's data.
CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.
The Secret Little Agency says the move transforms the unit from a strategic insights bureau into full-service cultural strategy agency.
The security specialist previously known as White Ops will use the capital to accelerate expansion into new markets and expand its headcount.
Mindshare bags the top digital- and media-agency awards, while Ogilvy wins the top prize for creative shops in South Asia and Wavemaker wins two people awards.
Marketers open up about switching to lower-funnel activity as they prioritise conversions.
For a new global campaign, the premium beer brand aimed to leverage local content creators from its various markets. We speak to the global director of Heineken's international premium beer portfolio about how this was done.
WOMEN LEADING CHANGE AWARDS 2022: Isobar Group's CEO in India has had a strong year, boosting business growth and driving innovation, all while proving to be an empathetic and enabling leader.
As agencies and marketing teams increasingly outsource their core offerings, freelancers are being inundated with requests. But issues such as reskilling, timely payments, and burnout are prevalent.
Losses increased because of decline in value of investments in publicly-traded companies; backing for newer businesses such as Taocaicai and Taobao Deals; and the continued impact of Covid.
'Tears were not shed when the brand exited Southeast Asia': Experts weigh in how the ridesharing and food delivery giant can resurrect its struggling business in the region.
While content creators have been flooded with work recently, they've also had to contend with a flood of copycats. But lax legislation and hesitancy for creators to take action remain pending issues.
Based on Kantar's annual BrandZ Most Valuable Global Brands report, Apple knocks Amazon off its perch as Chinese brands' growth dims.
With over 100 staff, this deal will help scale the network's digital transformation capabilities in the market.
Chinese tech platform reports its first revenue dip for the second quarter of its financial year.
Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.
A round-up of ads from Indian brands including Thums Up, Tata Tea, Godrej Group, and Rage Coffee.
BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.
The win follows a competitive three-way tussle and wrests business from incumbent TBWA.
Softness in Chinese commerce business offset by growth in cloud computing unit.
AWS and advertising sales were the growth driver for the tech giant.
EXCLUSIVE: The two industry veterans will be part of the bank's corporate affairs, brand, and marketing leadership team.
Chinese technology giant reports heaviest profit decline in five years and slowest revenue growth since it listed in 2014.
Rohan Philips takes on responsibility for developing the product strategy and roadmap for Dentsu clients worldwide across Carat, iProspect and Dentsu X.
GAME CHANGERS: To make a mark, they need to decide on whether their aim is immediate revenue gain or less immediately tangible exposure.
Aimone Ripa di Meana and Alessandro Piscini expect the investment to help their venture attract new brands to the digital commerce ecosystem by reaching the United States, China and Southeast Asia.
Shifting away from old rules around catering to the masses, the influential marketer tells attendees at Adobe Experience Makers Asia 2021 to listen to a focus group of one.
While the Japan business has recovered strongly, its international unit, especially APAC was a drag on third quarter metrics.
BMW's premium compact car brand has enlisted the Publicis shop on a five-year contract.
Four of the five brands that doubled their values in the new Global Top 100 hail from the mainland, and China now has 18 homegrown brands in the ranking.
The VCCP Partnership, comprising VCCP Singapore, SomeOne and Good Relations, worked on the mandate to refresh and consolidate the brand's identity.
CAMPAIGN LEADING CHANGE: Senior agency holding group executives remain positive about improving DEI performance, but seek expert help to guide their efforts in this field.
The EVP of Unilever’s near $10 billion global skin cleansing and oral care unit, Samir Singh, says brands can’t hunt for purpose in the middle of a pandemic.
Following a recent campaign fronted by longtime ambassador George Clooney, chief brand officer Anna Lundstrom says she wants to deepen the brand's product range and reinforce its purpose to build upon a Covid bump.
CAMPAIGN LEADING CHANGE: While movements such as Black Lives Matter may have resonated worldwide, ad dollars may be better spent on issues with stronger local context, say brand and media leads.
The streaming service hires former Disney+ leader Amit Malhotra as MD for SEA and India as a launch looms in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.
CMO Siew Ting Foo explains how HP is working to lure console gamers to the PC platform and build legitimacy for its Omen brand across APAC.
Remit includes includes strategic brand, experience and communications planning, alongside a total revamp of the visual identity.
CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?
Deal will enable shop to add ecommerce and omni-channel solutions offerings and win a bigger chunk of business from clients.
The pandemic has pushed Cambodians to patronise local brands and marketers to lean on KOLs to reach homebound audiences in a fast-emerging market.
The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened awareness among its Gen Z consumers.
With improving sentiment and growing Covid vaccination numbers, deal-making in tech, digital, media and marketing soared 46% in the first half of 2021.
Global investment will grow 10.4% in 2021, with all regions seeing growth, according to Dentsu's latest forecast. Digital spend will reach 54% of the total in APAC.
While Jollibee continues to rule the roost as the strongest local brand in the Philippines, according to our exclusive survey, consumers are seeking comfort in familiar, homegrown brands in the second year of the pandemic.
As the network continues to recover, he will work with heavy hitters such as Fred Levron and Merlee Jayme, reach out to key clients and try to build a borderless creative offering at Dentsu.
Designed by Droga5, the campaign aims to target its growing men’s user base, international markets, and younger Gen Z audience.
Social-media platform sees overall topline grow by 74% as pandemic rebound and spike in user metrics drive growth.
ASIA's TOP 1000 BRANDS: Led by packaged-goods brand CDO, a raft of brands that have eased the burden of successive lockdowns have prospered in this year’s listing of the Philippines' top 100 brands.
How Marriott's regional CMO is adjusting campaign rollout plans to coincide with the reality of uneven post-pandemic revival.
Parent company Alphabet sees a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.
The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.
Abraham Abbi Asefaw, ousted dean of the Roger Hatchuel Academy learning program at Cannes, decries the decision to leave the program's leadership devoid of people of colour.
Umesh Phadke, L’Oréal's president director in Indonesia, holds forth on how the cosmetics giant rapidly grew what started as a two-person business, digitising a largely offline market while nippy D2C upstarts added to the competition.
Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.
CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.
CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.
While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.
They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements
Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.
On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.
Luxury jewellery and cosmetic retailers add to growing list of labels paring down their presence as the market slides into recession.
Almost overnight, brands have shifted their focus to digital and social campaigns to capture consumers at home, but still need to land the right message.
TOP OF THE CHARTS: Engaging with this Myanmar's consumers is a challenge, since social media trust is low, says a Humology report.
TOP OF THE CHARTS: Adspend fell 30% in February as pandemic hammered sentiment, but newer categories could soften blow, says Admango.
Former DAN media and performance leader in APAC tasked with extending business deeper into Asia
TOP OF THE CHARTS: In the middle of the COVID-19 pandemic, here's how brands can capitalise on the esports explosion.
TOP OF THE CHARTS: Google-Niko Partners report shows that the idea of gaming as a male-dominated market is antiquated, as women's game play and spending rise.
Revenues up 38%, profits 50% in Q3, but first quarterly topline decline on record looms as festering Covid-19 hits business hard
CPI for all ad formats are significantly lower, led by natives down a massive 22.6%.