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digital

'Baidu it and you’ll know' fades as China's Gen Z turns to social platforms for search
baidu branding china digital gen z google marketing platforms search engines

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

Why Chinese youth bet on pets and plushies as their new family
china culture dao insights digital fashion oped retail society By Yimin Wang

With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
ads buying consumer content decisions digital influencer kantar marketing playbook the By Campaign India Team

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Digital Media Awards 2025 winners revealed
advertising digital digital media awards dma 2025 marketing By Staff Reporters

Mindshare China steals the show at Campaign's DMA 2025 Awards with standout wins, while Taiwan excelled with innovative work in mobile and beverage advertising.

India's digital advertising industry to be $8.15 billion by end-2026: Study
advertising Dentsu digital industry landscape market marketing martech By Campaign India Team

Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.

Want to optimise your digital campaign? Add some good old print to the mix
digital print

“Print is being rediscovered as a premium channel… precisely because everyone’s eyes are glazed over from too many digital ads,” says Éric Blais in his latest Free to Disagree column.

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing
ad agency raids broadcasting Dentsu digital group groupm interpublic interpublic group Publicis By Campaign India Team

As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.

Meta CMO to publish new book for marketers
advertising alex and book digital literature marketing meta ogilvy on schultz By Campaign India Team

Named one of the world’s most influential CMOs by Forbes in 2024, Meta CMO and VP of analytics Alex Schultz is set to release the book this October, exploring the new rules of marketing in the digital age.

What's shaping digital OOH in 2025? Key trends revealed
digital dooh marketing sustainability trends 2025 By JC Conti

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.

Why do small businesses struggle with digital marketing?
digital marketing martech By Vishal Rajani

Synergos’ founder explains how promoting their brands online allows these companies to engage directly with customers, gather feedback, and refine their offerings for success.

How agencies and brands can make the most of the digital surge in APAC
connected tv digital stackadapt By Campaign Staff

In a market in constant flux, new trends are emerging – such as the growth of connected TV, a rapid expansion of digital OOH, and the centrality of first party data, all of which are helping agencies craft breakthrough strategies for their clients.

How Douyin solved the challenge of luxury transition in China, by expanding the depth and width of the market
digital douyin luxury By Campaign Staff

Using solutions that leverage innovative digital technology, measurement, and a deep understanding of its userbase, Douyin has successfully addressed many challenges faced by the luxury category, making it a vital part of the marketing mix.

Bloomberg Media's digital chief on gaining subscribers, navigating algorithm uncertainty, and leveraging AI in news
digital journalism news By Rahat Kapur

As Bloomberg Media surpasses 600,000 subscribers worldwide, the news organisation’s chief digital officer, Julia Beizer, speaks to Campaign about the evolving nature of digital news and how the company is staying ahead of industry shifts.

Burson names global digital and intelligence leadership team
analytics burson data digital intelligence wpp By Siobhan Holt

Amongst a slew of other appointments, Joe Peng will take on the role of APAC and greater China head of digital and intelligence.

Shortlists for Digital Media Awards 2024 released
advertising digital digital media awards marketing By Staff Reporters

Here is the work shortlisted in this year's industry excellence and media awards, as well as the digital media owners awards and people/company awards.

The high risk, high reward game of advertising on WhatsApp
digital marketing whatsapp By Joseph Arthur

With personalisation top-of-mind among consumers, are marketers missing a golden opportunity on one the world's most popular communication channels?

Digital Media Awards 2024: Open for entries
advertising china digital digital media awards marketing By Staff Reporters

The deadline for entering the awards, which celebrate the best digital marketing work, innovation and talent in Greater China, is February 26.

Thailand threatens legal action against Facebook
ads digital meta thailand By Staff Reporters

The Thai government announced plans to seek a shutdown of the social platform, citing the company's failure to screen and take action against thousands of scam ads affecting more than 200,000 users.

WPP partners with Optimizely
digital wpp By Natasha Bach

It’s the first time that the holding company will have a dedicated digital experimentation partnership.

How to build a comprehensive digital privacy roadmap as an executive stakeholder
data privacy digital By Vasily Popravko

As data privacy issues continue to plague the digital landscape, Vasily Popravko of MediaMonks shares how businesses can better adopt strategic approaches to meeting evolving customer trust, and security.