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search engines

'Baidu it and you’ll know' fades as China's Gen Z turns to social platforms for search

baidu branding china digital gen z google marketing platforms search engines

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

TikTok trumps Google as a search engine, research finds

google search engines tiktok By Evie Barrett

Social media platform TikTok has begun to surpass Google with its user search function, according to analysis from search-first creative agency Rise at Seven.