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platforms

'Baidu it and you’ll know' fades as China's Gen Z turns to social platforms for search

baidu branding china digital gen z google marketing platforms search engines

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

YouTube’s VP of advertising on Shorts, brand safety, CTV, and more

brand safety connected tv google platforms youtube By Matthew Keegan

Debbie Weinstein speaks exclusively to Campaign Asia-Pacific on why APAC is particularly important to YouTube, trends in CTV, Shorts advertising, shopping, and delivering the best ROI for advertisers.

Are the glory days over for the platforms?

digital advertising facebook platforms snap tech twitter By Alison Weissbrot

After poor performance in Q1 and an ominous note from Snap about cutting its forecast for Q2, investors are spooked by the outlook for the digital ad market.

The metaverse will be built on creative meritocracy, not deep pockets

platforms By Rosie Copland-Mann

Platforms have traditionally been created and controlled by tech giants, but new-gen creatives are building these platforms themselves.

What the results from the online companies tell us about the future direction of online advertising

apple facebook google platforms tech By Ian Whittaker

Q3's performances have given us some insight into the effects of Apple's IDFA changes on online ad platforms.

Douyin: More than the Chinese version of TikTok

bytedance china douyin marketing media platforms tiktok By Minnie Wang

CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.

GroupM creates two global platform-oversight roles

adobe facebook google groupm platforms salesforce social media By Alison Weissbrot

The media group promotes two in a nod to its global focus on building relationships and expertise across platform giants such as Facebook, Google, Adobe and Salesforce.

MDC Partners is latest holding company to centralise tech strategy

platforms technology By Alison Weissbrot

The network is launching a global technology group to support its agencies and enable more collaboration.

Platforms warn Australia about 'unintended consequences' of reform

australia digital media platforms privacy regulation By Matthew Miller

An industry entity representing Google, Facebook, Twitter and other platforms unsurprisingly argues that Australia should slow its roll when it comes to digital-media regulation.

75% of execs see ads appearing beside undesirable content

content facebook google news platforms publishers social media By Olivia Parker

Global executives think brands must be responsible for where their advertising appears, a new Reuters survey reveals, and that well-known news brands are trusted far more than social media platforms.

Sorrell: Creating change is easier in hard times

martin sorrell platforms wpp By Atifa Silk

Just weeks before resigning, Sir Martin Sorrell sizes up the challenges posed by consultancies, tech platforms and the need for change in the final part of his Campaign interview.

Opportunity knocks in SEA music streaming: McKinsey

advertising asia growth music platforms report spotify streaming By Faaez Samadi

Local services shine in a booming market, but advertisers must innovate to seize the streaming opportunity.

Marketing is becoming like a performance sport; let’s change that

adtech advertising digital marketing platforms By Ricky Liversidge

Pressure on marketers is building, but no one has 10,000 hours to 'practice'. Time to change the game.