Born in print and carried into digital, CPM distorts strategy, skews investment decisions and holds back performance improvements, writes digital marketer Tom Jones-Barlow.
True
digital advertising
The 'cheap and above all' CPM trap is broken and costs marketing effectiveness
ad spend
digital advertising
digital marketing
social media ad spend
APAC on a 15% growth trajectory in digital ads: Bain
apac
digital advertising
india
Digital will account for 80-85% of global ad spend by 2029, India leads the charge for APAC growth.
Ad block party: Can Google’s AI shut the gate early?
ad safety
alex rodriguez
artificial intelligence
compliance
digital advertising
google ads
large language models
malware
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
advertising scandal
bank bjb
corruption
digital advertising
indonesia
The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.
Digital surge powers APAC ad growth to $289 billion in 2024
digital advertising
search
social
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.
Social-first: Unpacking marketing’s most confusing yet rewarding opportunity
digital advertising
ogilvy
social media
Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.
How high-quality digital ad inventory buys can slash carbon emissions
digital advertising
doubleverify
mark zagorski
scope3
A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.
Pivoting for Value: Overhauling the media mix for a digital-first world
digital advertising
digital marketing
marketing
meta
Changing economic conditions and media consumption habits are among the many factors prompting a shift in marketing approach. Meta’s latest whitepaper charts the path forward.
Hakuhodo takes majority stake in Malaysia's Kingdom Digital
digital advertising
Hakuhodo
malaysia
The deal will strengthen the Japanese network's capabilities in Malaysia’s digital advertising market, and the two firms will also target southeast Asia with their digital advertising solutions.
Mindshare Australia to launch inclusion private marketplace
digital advertising
A selection of digital partners chosen to support communities that are often underrepresented in Australian media populate this marketplace.
Line Invests in The Parent to expand access to SE Asian digital advertising market
digital advertising
Deal in owner of Asianparent will give Line access to digital ad market in southeast Asia, expected to hit $48 billion by 2026.
How businesses can adapt — and thrive — in the fast-paced China market
china
digital advertising
ecommerce
As we get ready to bid farewell to the Year of the Ox and welcome in a year of fierce prosperity with the Year of the Tiger, the eternal question remains: How does a brand successfully adapt to the China market?
How e-commerce, social commerce, and influencer marketing connect in a cookieless world
digital advertising
meta
We are on the cusp of next-gen commerce — are you ready?
Finding digital measurement success, part 2: Attribution and incrementality
digital
digital advertising
measurement
Too often marketers conflate these two terms. Quantcast's SEA MD disentangles them.
Why your ad next to trendy pimple-popping, mukbang, and ASMR videos missed the target
digital advertising
A new report from Channel Factory and Magna shows that while consumers are entertained by misguided ads, advertisers will not be amused by the results of content-ad misalignment.
Digital to take 58% share of market in 2021: Zenith report
digital advertising
Report predicts growth in ad expenditure will remain robust in the medium term
Australian digital advertising market grows by 20.3% YoY: IAB
australia
digital advertising
iab
This improvement was spread across all sectors, as the industry reported its second consecutive quarter of growth.
Hottest digital advertising trends of 2020
ctv
digital advertising
dooh
marketing
If 2019 was a year of evolution and transition for digital advertising, 2020 will be about moving into new growth areas, backed by technological innovation, according to Verizon Media's Rose Tsou
Kraft Heinz: let’s measure digital advertising on brand value rather than cost
brand safety
digital advertising
fmcg
fraud
ias
ipg
omg
Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up