Where does the advertising agency go from here?
Agencies need to lean into platforms that help them—and their clients—understand nuanced audiences and how to use the differences to improve ROI, writes the Southeast Asia MD at Quantcast.
Choose Campaign site
Finding digital measurement success, part 1: Cohorts vs clicks
Quantcast's SEA MD argues that every metric you look at, every audience you try to reach, and every methodology you use must be evaluated as part of a cohort.
Finding digital measurement success, part 2: Attribution and incrementality
Too often marketers conflate these two terms. Quantcast's SEA MD disentangles them.
Privacy, security, and the internet of things: Asia's outlook for 2022
Legal fragmentation, tough law and rule-making, cyber security and constant scrutiny; Asia’s ever-evolving landscape is a challenge for lawmakers.
How to find your way in digital measurement
Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast's SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.