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mark zagorski

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski
brand safety editors picks mark zagorski thelongview brand safety editors picks mark zagorski thelongview

Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski
brand safety editors picks mark zagorski thelongview brand safety editors picks mark zagorski thelongview

Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.

How high-quality digital ad inventory buys can slash carbon emissions
digital advertising doubleverify mark zagorski scope3 By Campaign India Team

A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.