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DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
adalytics doubleverify givt By Reem Makari

DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.

DoubleVerify invests in FirstPartyCapital
doubleverify earlystage firstpartycapital funding vc venture By Campaign India Team

The company aims to support innovation in the global adtech ecosystem through this investment.

Amazon refunds advertisers whose ads appeared on CSAM sites
amazon brand safety doubleverify google By Reem Makari

Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.

DoubleVerify to add URL-level reporting amid CASM controversy
adatylics amazon ads brand safety casm doubleverify By Nikita Mishra

DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.

How AI is reshaping the dynamics of ad fraud
ad fraud artificial intelligence doubleverify genai general invalid traffic givt human security sivt sophisticated invalid traffic By Matthew Keegan

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.

DoubleVerify and IAS accused of running Fortune 500 ads on websites with offensive content
adalytics brand safety doubleverify ias By Reem Makari

New Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.

How high-quality digital ad inventory buys can slash carbon emissions
digital advertising doubleverify mark zagorski scope3 By Campaign India Team

A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.

“There is an increasing need to pay attention to attention,” says DoubleVerify’s Mark Zagorski
doubleverify marketers By Campaign Staff

In a presentation to senior Asia-based marketers, DoubleVerify CEO Mark Zagorski highlighted findings from the upcoming DV Global Insights: 2024 Trends Report slated to be published by this month.

'We are now a performance business': DoubleVerify's CEO on expanding beyond brand safety
adtech brand safety doubleverify By Shawn Lim

On a recent trip to Singapore to attend Campaign 360, CEO Mark Zagorski spoke to Campaign about the company's expansion into social-media measurement, retail media, and AI plans.

APAC trends for 2024: Fragmentation, attention, and AI
ai doubleverify trends By Wei Tuck Ng

What are going to be the top trends in advertising in 2024? Based on DoubleVerify’s analysis, here are some of the top trends that marketers in APAC should keep in mind as they plan for the new year.

It’s time to raise the bar on media quality and performance
doubleverify By Staff Writer

The latest report from DoubleVerify and WARC shows just how much impact media quality and performance have on advertising outcomes in APAC.

DoubleVerify’s global CCO: “If you run your business by looking at the stock price, you’re going to make some not very good decisions.”
ctv doubleverify google pg youtube By Rahat Kapur

DoubleVerify has been verifying data for hundreds of leading global brands for well over a decade. As an era of misinformation further beckons, their global CCO speaks exclusively to Campaign on what they're doing to overcome critical challenges.

Advertisers rejoice: APAC scores highly in media quality, consumer attention in new report
ad fraud ctv doubleverify By Staff Writer

According to DoubleVerify’s Global Insights Report, APAC is stacking up well compared to other regions — but it’s important to consider all the factors at play when making media investments.

DoubleVerify acquires AI-powered platform Scibids for $125m
adtech doubleverify By Coral Cripps

The joint offering aims to help advertisers maximise their business outcomes and ROI.

Google did not mislead advertisers in video ad placements: New study
doubleverify google ias By Staff Reporters

Recently Adalytics accused Google of rampantly misleading advertisers about the viewership of ads running on third-party websites and apps, while charging for them; checks by IAS and DoubleVerify refute these claims.

Futureproofing your digital marketing efforts first requires education
doubleverify By Staff Writer

In an ever-changing industry, your greatest defence is staying informed about the latest digital marketing tools and insights.

Campaign Crash Course: How to avoid fraud in CTV environments
connected tv ctv doubleverify fraud By Staff Reporters

With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.

APAC has lowest post-bid fraud rate at 1%: study
adtech doubleverify fraud media programmatic research By Shawn Lim

According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.

Brand suitability violations in APAC drop by 25% in one year: Report
ad fraud brand suitability doubleverify

A DoubleVerify report also finds an increase in mobile app advertising quality in APAC, with reduction in fraud and increase in video viewability. But region lags in display.

DoubleVerify goes public at $4.2 billion valuation
adtech doubleverify By Alison Weissbrot

The adtech company IPOs as brand safety problems persist.