DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.
True
doubleverify
DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
adalytics
doubleverify
givt
DoubleVerify invests in FirstPartyCapital
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earlystage
firstpartycapital
funding
vc
venture
The company aims to support innovation in the global adtech ecosystem through this investment.
Amazon refunds advertisers whose ads appeared on CSAM sites
amazon
brand safety
doubleverify
google
Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.
DoubleVerify to add URL-level reporting amid CASM controversy
adatylics
amazon ads
brand safety
casm
doubleverify
DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.
How AI is reshaping the dynamics of ad fraud
ad fraud
artificial intelligence
doubleverify
genai
general invalid traffic
givt
human security
sivt
sophisticated invalid traffic
Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.
DoubleVerify and IAS accused of running Fortune 500 ads on websites with offensive content
adalytics
brand safety
doubleverify
ias
New Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.
How high-quality digital ad inventory buys can slash carbon emissions
digital advertising
doubleverify
mark zagorski
scope3
A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.
“There is an increasing need to pay attention to attention,” says DoubleVerify’s Mark Zagorski
doubleverify
marketers
In a presentation to senior Asia-based marketers, DoubleVerify CEO Mark Zagorski highlighted findings from the upcoming DV Global Insights: 2024 Trends Report slated to be published by this month.
'We are now a performance business': DoubleVerify's CEO on expanding beyond brand safety
adtech
brand safety
doubleverify
On a recent trip to Singapore to attend Campaign 360, CEO Mark Zagorski spoke to Campaign about the company's expansion into social-media measurement, retail media, and AI plans.
APAC trends for 2024: Fragmentation, attention, and AI
ai
doubleverify
trends
What are going to be the top trends in advertising in 2024? Based on DoubleVerify’s analysis, here are some of the top trends that marketers in APAC should keep in mind as they plan for the new year.
It’s time to raise the bar on media quality and performance
doubleverify
The latest report from DoubleVerify and WARC shows just how much impact media quality and performance have on advertising outcomes in APAC.
DoubleVerify’s global CCO: “If you run your business by looking at the stock price, you’re going to make some not very good decisions.”
ctv
doubleverify
google
pg
youtube
DoubleVerify has been verifying data for hundreds of leading global brands for well over a decade. As an era of misinformation further beckons, their global CCO speaks exclusively to Campaign on what they're doing to overcome critical challenges.
Advertisers rejoice: APAC scores highly in media quality, consumer attention in new report
ad fraud
ctv
doubleverify
According to DoubleVerify’s Global Insights Report, APAC is stacking up well compared to other regions — but it’s important to consider all the factors at play when making media investments.
DoubleVerify acquires AI-powered platform Scibids for $125m
adtech
doubleverify
The joint offering aims to help advertisers maximise their business outcomes and ROI.
Google did not mislead advertisers in video ad placements: New study
doubleverify
google
ias
Recently Adalytics accused Google of rampantly misleading advertisers about the viewership of ads running on third-party websites and apps, while charging for them; checks by IAS and DoubleVerify refute these claims.
Futureproofing your digital marketing efforts first requires education
doubleverify
In an ever-changing industry, your greatest defence is staying informed about the latest digital marketing tools and insights.
Campaign Crash Course: How to avoid fraud in CTV environments
connected tv
ctv
doubleverify
fraud
With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.
APAC has lowest post-bid fraud rate at 1%: study
adtech
doubleverify
fraud
media
programmatic
research
According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.
Brand suitability violations in APAC drop by 25% in one year: Report
ad fraud
brand suitability
doubleverify
A DoubleVerify report also finds an increase in mobile app advertising quality in APAC, with reduction in fraud and increase in video viewability. But region lags in display.
DoubleVerify goes public at $4.2 billion valuation
adtech
doubleverify
The adtech company IPOs as brand safety problems persist.
Brands spent at least $235 million on disinformation sites last year
brand safety
doubleverify
DoubleVerify report shows disinformation and hate speech spiked in 2020.
DoubleVerify uncovers another record-breaking CTV fraud scheme
ad fraud
ctv
doubleverify
The operation is the eighth SSAI-based scam that DoubleVerify has identified in just two years, and it was triple the size of the last one.
DoubleVerify refines brand suitability controls
brand safety
doubleverify
New solution will allow advertisers to determine brand risk in tiers, based on both content type and topic.
DoubleVerify raises $350 million from investors led by Tiger Global
doubleverify
equity
Funds to be used to buy back shares from existing shareholders and invested in supporting business, with an IPO looming.
DoubleVerify shuts down million-dollar CTV and mobile fraud scheme
ad fraud
ctv
doubleverify
Fraud scheme, which was quashed in 50 days, was on track to steal an estimated US$1 million per month in connected-TV and mobile adspend.
CTV fraud skyrockets worldwide
brand suitability
doubleverify
fraud
top of the charts
Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify report.
DoubleVerify opens in Japan with Google vet at helm
doubleverify
google
japan
Takashi Takeda, formerly a director at Google in Japan, has been appointed to lead the ad-verification company's entrance into the market.
DoubleVerify urges advertisers against sweeping COVID-19 keyword blocking
doubleverify
integral ad science
Both DoubleVerify and Integral Ad Science are issuing COVID-19 guidance to advertisers in response to growing concerns over publisher de-monetisation.
DoubleVerify extends brand safety controls to 100 languages
brand safety
doubleverify
TECH BITES: The firm cited research that claims the majority of online consumers outside the US “rarely or never buy from English-only websites.”
DoubleVerify develops anti-fraud certification for CTV
ad fraud
ctv
doubleverify
TECH BITES: CTV certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.
The fight against rising mobile and CTV ad fraud
ad fraud
ctv
doubleverify
interview"
ott
Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.
Navigating a safer road to brand advertising online
brand safety
doubleverify
68% of adults say it matters to them where they see a brand’s ad/content.
APAC exposed to US$650 million worth of app fraud in six months
appsflyer
doubleverify
fraud
Southeast Asia has highest app install fraud rate in Asia-Pacific, with more than US$260 million at risk.
Mobile and connected-TV apps hit by growing fraud and brand-safety violations
brand safety
connected tv
doubleverify
fraud
Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.
AdColony collaborates with Integral Ad Science, DoubleVerify and MOAT
doubleverify
integral ad science
programmatic
video
New developments make AdColony the first in-app video marketplace to be compatible with all leading ad quality measurement partners.