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IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps
ad fraud arcade ias By Nikita Mishra

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

Brand suitability is key: IAS on AI's role in verification that cuts ad waste
adtech ias integral ad science adtech ias integral ad science

Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.

Brand suitability is key: IAS on AI's role in verification that cuts ad waste
adtech ias integral ad science adtech ias integral ad science By Marielle Descalsota

Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.

Singaporeans rely on AI to shop smarter this festive season
ai holiday shopping ias By Staff Reporters

Nearly three in four in Singapore are using AI tools to guide their festive shopping experience, from tracking prices to picking gifts, according to Integral Ad Science’s annual report.

Amazon, Google among platforms under fire for ads on child-abuse sites
adalytics amazon brand safety check my ads double verify google ias By Nikita Mishra

Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"

DoubleVerify and IAS accused of running Fortune 500 ads on websites with offensive content
adalytics brand safety doubleverify ias By Reem Makari

New Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.

IAS launches 'Election Lab' to help marketers navigate a political year ahead
brand safety elections ias By Reem Makari

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

2024 Indonesian general election: How advertisers can navigate an unpredictable cultural climate
brand safety elections ias By Megan Reichelt

As Indonesians head to the polls today, IAS' Megan Reichelt urges marketers to be aware of why safeguarding their brand during election cycles and times of uncertainty is becoming more and more imperative.

Google did not mislead advertisers in video ad placements: New study
doubleverify google ias By Staff Reporters

Recently Adalytics accused Google of rampantly misleading advertisers about the viewership of ads running on third-party websites and apps, while charging for them; checks by IAS and DoubleVerify refute these claims.

Anzu and IAS take on viewability and invalid traffic in gaming
adtech gaming ias By Staff Reporters

Marketers are looking for greater transparency and actionable data to deliver results for their campaigns as time in gaming increases.

Meta launches ad measurement tools for Facebook and Instagram's Reels
ias instagram measurement meta reels By Staff Reporters

Advertisers are turning to tools that offer greater transparency and granular insights into ad views to ensure ads are seen by real users.

Consumers in Singapore want brands to promote DEI in their ads
dei diversity ias By Staff Reporters

TOP OF THE CHARTS: Diversity and inclusion (D&I) are key industry topics ushering in a new era of responsible marketing and advertising.

Data scraping: what is it and why should advertisers be concerned?
double verify ias By Shauna Lewis

Campaign UK talks to leading spokespeople on the issue.

40 Under 40 2022: Jessica Miles, Integral Ad Science
40 under 40 advertising apac ias integral ad science leadership marcomms media By Staff Reporters

With her unique brand of passion and business acumen, Miles has led Integral Ad Science to become a verification vendor with the leading market share in the ANZ market.

Harnessing the power of SPO for programmatic campaigns
adtech ias programmatic By Megan Reichelt

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

Ad fraud creeps higher in APAC in 2022
ad fraud ias integral ad science By Staff Reporters

But results measuring brand risk and viewability improved in most APAC markets, according to the IAS Media Quality Report for H1.

Evolving mediums demand evolving solutions
ias integral ad science measurement By Staff Writer

At a recent roundtable, Integral Ad Sciences and Campaign Asia-Pacific invited regional marketing leaders to discuss the complexity of evolving mediums and the constant need to innovate.

Integral Ad Science expands to South Korea
ias integral ad science korea By Staff Reporters

Appoints Inwon Park to lead sales operations.

Singapore leads key markets in desktop ad fraud rates
apac ias singapore top of the charts By Staff Reporters

TOP OF THE CHARTS: Vietnam and Japan among other APAC markets reporting high rates, according to Integral Ad Science's Digital Media Quality report.

40 Under 40 2021: Laura Quigley, Integral Ad Science
40 under 40 advertising apac ias integral ad science leadership marcomms media By Staff Reporters

Quigley has come to be known as something of a superstar in the adtech industry, leading the charge for improving media quality and brand safety.