As Indonesians head to the polls today, IAS' Megan Reichelt urges marketers to be aware of why safeguarding their brand during election cycles and times of uncertainty is becoming more and more imperative.
On Valentine's Day, brands are ardently wooing consumers to stay at the forefront of their minds and to preserve their loyalty. Those brands that truly comprehend and hold dear to their target audience's values, attitudes, and behaviors will stand out.
As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.