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arcade

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps

ad fraud arcade ias By Nikita Mishra

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

Arcade founder Matt Cullen to be CCO at ADNA

arcade By Rahul Sachitanand

Former Digitas CCO Joins Gary Tranter, David Mayo and founder Henry Gomez at three-year old data research venture.

Best spaces to work: Digitas, Arcade + Publicis.Sapient

arcade digitas Publicis By Staff Reporters

The 'Power of One' shared office space for Digitas, Arcade and Publicis.Sapient is being tested at Collyer Quay in Singapore

Digitas names regional creative leaders

apac arcade asia creative digitas By Faaez Samadi

The agency has also hired a new creative lead for Hong Kong.

Life on a cushion: Dioramas highlight Shiseido 'sensing' product

ad nut arcade shiseido By Ad Nut

With Arcade Singapore, the brand has launched a campaign that will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.

Attack mutant face or drink this buy

arcade indonesia singapore By Ad Nut

An everyman's epic bad day plays out in reverse to mark the launch of a new drink in Indonesia.

Giant made-in-Singapore droids wrap up 21-city tour

arcade heineken singapore By Ad Nut

Arcade Singapore and Untitled Project created a set of four 2.5-metre droids that roamed and entertained at 21 Heineken events around Asia.

Arcade announces key promotions

arcade By Press Release

Arcade Group has announced two key promotions as Dorothy Yew assumes the newly-created role of Group Managing Director, and Lesley John takes on the role of General Manager for Singapore.

Empty Coke glass inspires illustrators for campaign via McDonald's

arcade singapore By Staff Reporters

For its 2015 drinking-glass giveaway through McDonald's, Coca-Cola worked with Arcade for a campaign to run in 22 markets in Asia Pacific, The Middle East and Africa. Arcade worked with Kult in Singapore, which invited six artists to create illustrations inspired by their country during a specific year that McDonald's released a previous Coke glass. The artists worked with a template containing the outline of the glass and were asked to integrate various branded elements while also retaining their own style. Please see the image captions for additional details (provided by Kult).

Arcade appoints five new creative directors

arcade By Press Release

Arcade, Asia’s fastest growing creative network, is pleased to announce the appointment of five new Creative Directors - Lizi Hamer, Andrew Reznik, James Keng Lim, Ross Fowler and Greg Rawson - to be based in the Group’s Singapore headquarters.

Arcade wins Vaseline

arcade Vaseline By Press Release

Unilever has announced the appointment of Arcade for digital marketing duties for its Vaseline Men brand.

Arcade gets Fruttare

arcade By Press Release

SINGAPORE - Following a major review, Unilever has appointed Arcade to handle digital, social media and activation campaigns for its Fruttare ice popsicle range in the region.

Publicis WW announces today that it has acquired a minority stake in Arcade.

arcade Publicis By Press Release

Headquartered in Singapore with offices in Shanghai, Tokyo and Jakarta, Arcade currently employs more than 100 professionals across the region.

Arcade helps Unilever launch Clear in Japan

arcade By Press Release

Arcade has created the integrated campaign for the launch of Unilever's CLEAR Hair & Scalp Care range in Japan, including broadcast and print.

Arcade partners with Resorts World Sentosa and MasterCard

arcade mastercard By Press Release

SINGAPORE - Arcade, Singapore’s leading independent agency, has been appointed by Resorts World Sentosa (RWS) to work on its joint marketing initiatives with MasterCard across South East Asia.

FRANK goes to Arcade

arcade By Press Release

SINGAPORE – Arcade has been appointed agency-of-record by OCBC for FRANK, its pioneering Gen Y banking and credit card business.

Arcade launches consultancy business with Hiroshi Harada

arcade By Sophie Chen

SINGAPORE - Independent agency Arcade has launched a new Japan-focused consultancy led by Hiroshi Harada, the former regional head of Dentsu Asia.

Arcade Singapore appoints ECD

arcade singapore By Press Release

SINGAPORE - Arcade has announced the hiring of Mike Sutcliffe as executive creative director, moving from his position as chief creative officer of Possible in Singapore.

Unilever selects Arcade to handle global digital duties for Closeup

arcade unilever By Staff Reporters

SINGAPORE - Unilever has appointed Singapore-based agency Arcade as global digital agency of record for its oral care brand, Closeup, following a competitive pitch at the end of January.

Google partly sponsors man using its Maps to hike 5000 miles for charity

arcade google google maps By Emily Tan

GLOBAL - When Google learned of former US Marine Winston Fiore's plan to hike 5000 miles across Southeast Asia using only Google Maps as his guide, they got involved.

Arcade creates online social 3D game for Clear Men’s Deep Cleanse

arcade By Sophie Chen

SINGAPORE - Arcade has created an online social 3D game, ‘Escape Dirt City’, to launch Clear Men’s Deep Cleanse shampoo in the global market.

Heidi Klum stars in Arcade’s global campaign for Clear

arcade unilever By Sophie Chen

SINGAPORE - Arcade has launched a new global campaign for Unilever’s Clear shampoo in the US.

Arcade appointed AOR for Ben & Jerry’s

arcade unilever By Campaign Asia-Pacific

SINGAPORE – Boutique hotshop Arcade has been appointed as agency of record for Unilever’s Ben & Jerry’s ice-cream brand.

Arcade, Tribal DDB among Unilever’s digital agencies

arcade unilever By Campaign Asia-Pacific

SINGAPORE – Unilever Singapore’s review of its digital roster has reached a conclusion, with Arcade and Tribal DDB believed to be among the successful agencies.

SingTel mio kicks off football season with TVC from Arcade

arcade singtel By Campaign Asia-Pacific

SINGAPORE - SingTel mio TV has kicked off its second season of Barclay's Premier League (BPL) football with a new TVC from boutique agency Arcade.

Dorothy Yew joins Arcade as MD

advertising arcade mccann By Angelia Seetoh

SINGAPORE - Creative hotshop Arcade has hired Dorothy Yew, formerly of McCann Erickson, as managing director.