The $180 million win ends the 10-year relationship between Mastercard and Carat.
True
mastercard
WPP Media wins Mastercard’s global media account from Carat
account win
carat
mastercard
wpp media
Asia-Pacific Power List 2025: Julie Nestor, Mastercard
apac
asia
asia pacific
cmo
julie nestor
marketing
mastercard
power list
With a string of partnerships, culture-driving campaigns, and DEI-led innovation, Nestor continues to prove why she’s one of the region’s most influential marketers.
Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’
advertising
cmo interview
marketing
mastercard
raja rajamannar
Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and immersive technology in a new interview first published via Campaign Germany.
Women to Watch 2024: Julie Nestor, Mastercard
advertising
apac
julie nestor
leadership
marcomms
mastercard
media
singapore
Nestor is a key driver in the elevation of Mastercard’s Priceless platform in the region through clever partnerships, experiential offerings, and inclusive marketing.
Mastercard highlights value of inclusion in new autism campaign
autism
disability
hsbc
julie nestor
mastercard
McCann Worldgroup
representationmatters
valerie madon
EXCLUSIVE: Mastercard’s Julie Nestor talks about the brand’s #AcceptanceMatters campaign which aims to foster awareness and empathy around invisible disabilities.
Asia-Pacific Power List 2024: Julie Nestor, Mastercard
apac
asia
asia pacific
cmo
julie nestor
marketing
mastercard
power list
In line with Mastercard’s commitment to tap into consumers’ all five senses, Nestor has led the execution of exciting campaigns around the region that do just that.
Why LGBTQ+ programming dwindled at SXSW this year
dei
diversity
gender equality
inclusion
mastercard
sxsw
Discussions about transgender inclusiveness disappeared at the Texas-based festival as programming avoided wading too deeply into the most hot-button issues facing the LGBTQ+ community.
Mastercard and Westpac create a movie without pictures
mastercard
Touch, a film by Mastercard and Westpac, does not have pictures and embraces cinematic experience through sound.
Mastercard's Raja Rajamannar on making the right cricket partnership
cricket
mastercard
The chief marketing and communications officer shares insights into Mastercard's decision to tie up with the ICC, and on choosing not to renew the BCCI partnership
'What's true in life is true in advertising': McCann's Harjot Singh on why great strategists will always be students for life
loreal
mastercard
McCann Worldgroup
After 13 years at the organisation, McCann Worldgroup's group chief strategy officer is no stranger to the whims and fancies of the creative calling. In an exclusive chat with Campaign, he shares his thoughts on life, advertising and finding the magic in everything that falls in between.
Embrace disruption or become history, says Mastercard global CMO Raja Rajamannar
generative ai
mastercard
raja rajamannar
sonic branding
Marketing is at a never-seen-before inflection point; new technology is coming in everything, everywhere and all at once. Mastercard's global CMO tells Campaign that if marketers don't rise above the sea of sameness and the clutches of traditional marketing, they'll be history. Catch his wide-ranging interview here.
A 'priceless' feast: Mastercard debuts APAC's first restaurant in Hong Kong
mastercard
Luma, opening on 29 June in collaboration with the distinguished local F&B giant Lubuds, will host chefs, mixologists and experiences from around the world.
Why marketers should take risks and embrace experience-based interactions
amazon
campaign360
influencer marketing
loreal
mastercard
CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.
Asia-Pacific Power List 2023: Julie Nestor, Mastercard
apac
asia
asia pacific
cmo
julie nestor
marketing
mastercard
power list
Nestor recognises her privilege as a marketer to influence the narrative and leads campaigns that connect passion with purpose.
Mastercard launches Web3 educational program for emerging musicians
mastercard
Chief marketing and communications officer Raja Rajamannar talks about the practical purpose of NFTs and moving beyond “vanity badges.”
Gautam Aggarwal elevated at Mastercard as Nikhil Sahni gets new regional role
mastercard
Aggarwal was chief technology officer at Mastercard.
Mastercard sounds a clarion call for women's cricket
cricket
mastercard
women
Watch the film for the lead BCCI sponsor.
I wish I'd thought of that: How Mastercard created something priceless
campaign
mastercard
The financial services' pre-digital viral hit is now 25 years old, but remains irritatingly clever.
Mastercard appoints Julie Nestor as chief marketer in Asia Pacific
cmo
financial services
julie nestor
mastercard
She succeeds Rustom Dastoor, who now leads the payment brand's North America marketing and communications from New York.
Mastercard to acquire Dynamic Yield from McDonald's
ma
mastercard
mcdonalds
Mastercard will integrate the personalisation platform’s services globally to help its business customers deliver personalized experiences to their own customers.