Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.
gender equality
The power—and problem—of ‘girl words’ in 2025
WPP removes references to DEI in latest annual report
The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.
Why gender-equality campaigns need to go past mushy sentimentality
IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.
Gender equality is everyone’s fight—so why is marketing at the frontline?
The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.
What will it take for female creatives to get the recognition they’ve long been denied?
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
SeeHer launches first ad to inspire marketers to more accurately represent women in advertising
The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.
An open letter to the men of advertising: Your seven-step plan to end sexual harassment
Cindy Gallop has spent years calling out the ad industry's darkest secret—systemic sexual harassment. Now, she’s fed up with empty promises and inaction: It’s time for men in power to step up, or step aside.
The DEI illusion: Why diversity without belonging is a recipe for disaster
"Often, 'inclusion' is about fitting in, which is very different from belonging," writes Rafael P. Soriano in a compelling op-ed, challenging organisations to move beyond superficial diversity initiatives.
Bumble removes ‘vow of celibacy’ ads following backlash
Bumble said it has heard criticism of the ad and is removing it from a global campaign.
40% women work through high levels of menstrual pain: Deloitte
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
Under-appreciated, overlooked and misunderstood: The life of a female creative
Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.
Narratives: The stories holding women back at work
It's time women stopped being subjected to narratives that both harm and hinder their progress and peace in the workplace, gender equality advocate and author Mette Johansson opines.
Why LGBTQ+ programming dwindled at SXSW this year
Discussions about transgender inclusiveness disappeared at the Texas-based festival as programming avoided wading too deeply into the most hot-button issues facing the LGBTQ+ community.
BBDO comms leaders on moving beyond DEI as a ‘corporate buzzword’
We wrap up our International Women’s Day 2024 coverage with insight from two China leaders at BBDO Asia who have plenty to share about defying gender-based stereotypes and misconceptions around female leadership.
Danone's Sri Widowati on work-life challenges, the glass cliff, and women's advancement in corporate Indonesia
The VP of marketing for Danone opens up about her conflict of priorities as a single mom with career goals and aspirations as part of our International Women’s Day 2024 coverage.
Why marketers should ditch multicultural marketing efforts
Why are we treating diversity as a niche interest? Sherine Patrick—media director, strategy and stewardship at McKinney, opines.
Female and working in media investment? Practise your golf swing
Investment teams at media agencies are 'chest-beating, cliquey old boys' clubs'. Can they ever hope to change?
Evolution, not extinction: How brands and agencies are responding to the war on DEI
Amid feverish opposition, many companies aren’t backing off diversity, equity and inclusion work, but they are talking about it differently.
Does comms need a 'Men in PR' group? Industry debates
The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.
The future of women at work
The fight for gender equality in the workplace is not a “women’s issue” and doesn’t come at the cost or displacement of other groups, says Wacl's president Nishma Patel Robb.