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gender equality

WPP removes references to DEI in latest annual report

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The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.

The power—and problem—of ‘girl words’ in 2025

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Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.

Why gender-equality campaigns need to go past mushy sentimentality

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IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.

Gender equality is everyone’s fight—so why is marketing at the frontline?

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The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.

What will it take for female creatives to get the recognition they’ve long been denied?

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Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.

SeeHer launches first ad to inspire marketers to more accurately represent women in advertising

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The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.

An open letter to the men of advertising: Your seven-step plan to end sexual harassment

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Cindy Gallop has spent years calling out the ad industry's darkest secret—systemic sexual harassment. Now, she’s fed up with empty promises and inaction: It’s time for men in power to step up, or step aside.

The DEI illusion: Why diversity without belonging is a recipe for disaster

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"Often, 'inclusion' is about fitting in, which is very different from belonging," writes Rafael P. Soriano in a compelling op-ed, challenging organisations to move beyond superficial diversity initiatives.

Bumble removes ‘vow of celibacy’ ads following backlash

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Bumble said it has heard criticism of the ad and is removing it from a global campaign.

40% women work through high levels of menstrual pain: Deloitte

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TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.

Under-appreciated, overlooked and misunderstood: The life of a female creative

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Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.

Narratives: The stories holding women back at work

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It's time women stopped being subjected to narratives that both harm and hinder their progress and peace in the workplace, gender equality advocate and author Mette Johansson opines.

Why LGBTQ+ programming dwindled at SXSW this year

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Discussions about transgender inclusiveness disappeared at the Texas-based festival as programming avoided wading too deeply into the most hot-button issues facing the LGBTQ+ community.

BBDO comms leaders on moving beyond DEI as a ‘corporate buzzword’

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We wrap up our International Women’s Day 2024 coverage with insight from two China leaders at BBDO Asia who have plenty to share about defying gender-based stereotypes and misconceptions around female leadership.

Danone's Sri Widowati on work-life challenges, the glass cliff, and women's advancement in corporate Indonesia

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The VP of marketing for Danone opens up about her conflict of priorities as a single mom with career goals and aspirations as part of our International Women’s Day 2024 coverage.

Why marketers should ditch multicultural marketing efforts

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Why are we treating diversity as a niche interest? Sherine Patrick—media director, strategy and stewardship at McKinney, opines.

Female and working in media investment? Practise your golf swing

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Investment teams at media agencies are 'chest-beating, cliquey old boys' clubs'. Can they ever hope to change?

Evolution, not extinction: How brands and agencies are responding to the war on DEI

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Amid feverish opposition, many companies aren’t backing off diversity, equity and inclusion work, but they are talking about it differently.

Does comms need a 'Men in PR' group? Industry debates

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The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.

The future of women at work

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The fight for gender equality in the workplace is not a “women’s issue” and doesn’t come at the cost or displacement of other groups, says Wacl's president Nishma Patel Robb.

Comscore and SeeHer expand gender equality measurement to digital platforms

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The audience measurement company partnered with SeeHer in the US to extend the scoring system to digital advertising.

Menopause in adland: 'I thought, I can’t do my job anymore'

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The vast majority of agencies have a menopause policy, but do they really go far enough?

Moving beyond tokenism to create systemic change

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Every year in March, as we celebrate the social, economic, cultural, and political achievements of women, the issue of gender inequality in the workplace surfaces. And then people don’t talk about it as much, almost dismissing the existence of the problem; brands move on to the next event to relate to.

Reckitt and UN Women partner to promote gender diversity, equality and inclusion in India

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To roll out programmes that focus on creating employment and entrepreneurial opportunities for women in the health, hygiene and sanitation sectors

P&G wants equal representation of female directors for its ads across brands in India

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Part of the company's endeavour to drive equal opportunities for women and girls in education, at home, and in the workplace

Covid-19 risks turning back the clock on gender-equality gains

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Recent government debate about cuts to nursery funding in the UK throws a spotlight on how the phenomenon of the 'third shift' risks pushing working mothers in the ad industry to breaking point.

Before returning to the office, we must tackle adland’s toxic imbalance

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According to a new survey, the workplace is still falling short when it comes to gender equality and inclusion.

Twitter targets gender equal workforce by 2025

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The new targets come as part of its ambition to become "the world’s most diverse and inclusive tech company".

Are men still passing responsibility for gender diversity initiatives to women?

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More often than not, gender and other diversity initiatives, whilst promoting inclusivity, end up being exclusive by nature, say observers.

UN Women's latest campaign lays out gender inequality in black and white

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The Erich & Kallman created ad takes a look at what's changed, and what hasn't, over the years.

Cannes Lions 2020: Swati Bhattacharya is 'See It Be It' ambassador again

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The programme pushes for equal gender representation of creative leaders across the industry globally

What goes into glass ceilings, and how to smash them

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WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.

Diageo's India CMO on avoiding 'falling into the stereotyping trap'

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Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019

Asia, it's time to move on from lazy stereotypes: Cheil

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Three senior women from Cheil's India, South Korea and China offices told Campaign Asia about the moment they realised they'd all worked right up until the day before they gave birth; and why Asia's media landscape needs to catch up with reality and ban clichés in ads.

Championing change in the age of equality

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Workforces are more diverse than ever, but we still have a long way to go, according to business leaders at a Salesforce roundtable during Campaign Asia’s Women Leading Change conference in Singapore.

Reclaiming 'crazy': An ode to my best female bosses

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"We don't need these studies to get to the cold hard truth: We're all crazy, and gender has nothing to do with it. And honestly, that’s a good thing."

Two tales of continuity from China this International Women's Day

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Is age the only number that defines a woman? No. Is continuity the key factor that proves a brand's legitimacy in female empowerment? Yes.

Gender equality still a vague concept for many in Japan

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Research by McCann Worldgroup finds a lot of people simply do not see the point of a gender-balanced workplace.

“Mischaracterised and undermined”: Women Leading Change winners on adland’s gender diversity efforts

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Four winners of Campaign Asia-Pacific’s 2018 Women Leading Change Awards assess how the industry is faring on gender diversity ahead of International Women’s Day.

SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents

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The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

Working mums: Let’s talk about flex

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Why should job-seeking women feel that they need to pretend they have no interest in having children? The strategic director at Mutant (and mom of two) argues that they shouldn't.

#MeToo must retain its focus

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Lumping boorish behaviour in with incidents of sexual harassment and sexual violence threatens to dilute the power of #MeToo in India.

Anomaly launches offering to drive gender equality in marketing

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The agency already has assignments from Unilever and UN Women in New York.

Cindy Gallop calls #timesup on NDAs

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"We cannot have progress without full transparency on who the harassers and bullies in our industry are and whether or not they face repercussions."

"What about poor men?" Cannes panel gets stuck into gender debate

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A Cannes Lions panel determines masculinity itself is not under threat, just the outdated notions of it.

BBDO expands 'Heels of Steel' diversity project

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BBDO is extending its Heels of Steel talk series to more Southeast Asian markets, inviting female speakers to come and inspire young employees.

4 key takeaways from the Women Leading Change conference

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One year on from Campaign's inaugural gender diversity study, there's still an enormous amount of work to do.

Opinion: We must address the culture in which gender inequality exists

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Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.

Gender equality survey results show change isn't happening fast enough

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Campaign Asia-Pacific and Kantar's investigation into perceptions of gender in APAC media and marketing finds that while awareness of gender issues has improved, change isn't fast or visible enough — and sexual harassment is not a small problem.

Gender gap in PR and comms: perception versus reality?

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What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?

Tone-deaf communications worsen Japanese government scandals

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An apparent failure to understand crisis management threatens the future of the Abe administration.

Mandate for Change on gender bias sparking wider action on diversity

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Agency leaders say their work on equality for women in the workplace is driving more discussions and initiatives about diversity and inclusion in APAC.

Japanese companies need to do a lot more to become female-friendly

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While corporate Japan is heading in the right direction with maternity and childcare leave, it needs to jettison social norms that continue to make workplaces uncomfortable for women.

How 'Me Too' will impact Chinese advertising

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Resonance’s Jerry Clode asks whether we can expect the Me Too movement to have an effect in China.

IMEX gets smart about gender equality

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Following Pink Hour backlash, IMEX Group to launch women's conference in 2018

Mandate for Change check-in: What agencies are doing on gender equality

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It’s easy to sing your own praises when it comes to a topic as significant as gender equity, but actions speak louder than words. What have agency endeavours amounted to over the last few months?

Women in power face sexual harassment online and in the media every day

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Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.

Ogilvy India leader steps into harassment controversy

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The agency's managing partner drew rebuke and has since apologised for commenting that pinching and grabbing are "part of growing up".

M&C Saatchi creative chief sparks diversity debate

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A creative leader drew ire for saying he was "bored with diversity being prioritised over talent" in a Campaign UK column.

Businesses need to wake up to gender parity realities

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Research to dig into your employees' attitudes and experiences, including inevitable local nuances, is a good place to start, writes Kantar's regional CEO.

Photos: Women Leading Change event in Singapore

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On 15 August Campaign Asia-Pacific and Maxus hosted the latest Women Leading Change event in Singapore, welcoming women, men and everyone in between to discuss men’s opportunity in eliminating gender bias.

Why Levi's new ad has sparked an outcry in Australia

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The ad, created by Monster Children Creative, is being condemned as grossly mis-representative of the national music scene.

Why Southeast Asia is ahead of the region on gender equality

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Levels of gender inequality in Asia Pacific remain depressing, but regional variations show that things don’t have to be this way, writes Anne Rayner of Kantar TNS.

The road to gender parity: Roundtable discussion

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A Google-hosted roundtable at Campaign360 brought together tech and media agency leaders to explore how their field can offer more sustainable career paths for women.

‘There should be no reproach for speaking up’

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Female leaders in Japan: A bicultural communications leader applies her international experience to the Japanese workplace and the minefield of ‘going global’.

Campaign360 video: Smashing the glass ceiling

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Almost every woman in the industry has a story about the glass ceiling. At the Campaign360 event, Lynn Branigan (president and CEO of She Runs It) explains how she used the experience to grow.

Campaign360 video: See something, do something

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OMD CEO Mainardo de Nardis had strong words to say at Campaign 360. It behooves absolutely everyone in marketing to stand up when they notice persecution in the workplace.

Campaign360 video: Can versus want in the workplace

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Havas Media APAC CEO Vishnu Mohan explains the goal of making a better work environment.

Campaign360 video: Defying expectations with tenacity

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Isobar Asia Pacific CEO Jane Lin-Baden tells us at the #Campaign360 event about how, as a woman, expectations were low for her to reach the top, and how she ignored those odds by proving her worth.

Unconscious bias: Tackling gender equality

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Top industry leaders speak out on gender-equality strategies, in this video followup to the recent Campaign360 conference.

Karen Nelson-Field’s career checklist: from "Dumb Blonde" to CEO

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Professor and founder of Media Intelligence Co. Karen Nelson-Field reflects on being the driver of her own career destiny

Gender equality is just one step on the road to diversity

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Reflections on Campaign’s first conference dedicated to the topic of equal opportunities for women in marketing and media.

Agencies commit to raise gender equality

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Campaign's Mandate for Change is a step to improving an industry that is still far behind in terms of equal opportunities.

Can Japan's ad industry become a model for gender equality?

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We begin a series on female leadership in Japan by reflecting on how far the sector has come—and where it needs to go.

Omnicom forms 'Omniwomen' group in Greater China

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The company has set up a community of leaders from various Omnicom agencies to nurture female talent.

Battling the pink ghetto: Perspective from a 'Woman to Watch'

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Jeanette Phang, one of the 2016 Women to Watch, reflects on her evolving view of gender inequality and what to do about it.

Six ways to rewrite gender in adland after the Kevin Roberts debacle

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After the Kevin Roberts controversy, Creative Equals founder Ali Hanan proposes six concrete ways to improve gender diversity in the ad industry.

'There are hundreds of Kevin Roberts in advertising': A senior creative speaks out

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Tiger Savage, a senior female creative, gives her opinion on sexism in the industry and why Kevin Roberts' recent comments are just the tip of the iceberg.

Should family be a reason for women to retreat from career progression?

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Isobar's APAC CEO Jane Lin-Baden reflects on having a family and a front-office career, which are not mutually exclusive.