Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.
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tik tok
How Selena Gomez’s album release is a masterclass in TikTok strategy
music advertising
selena gomez
social media
tik tok
The power—and problem—of ‘girl words’ in 2025
dei
free speech
gender equality
social media
tik tok
Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.
TikTok rivals Google with launch of its own search ads solution
search advertising
social media
tik tok
The new ads solution will help brands target younger audiences during the product discovery phase, starting its roll out in the US before testing in other global markets.
TikTok names Rema Vasan head of North America and global gaming business marketing
bytedance
gaming
social media
tik tok
Vasan has been with TikTok since May 2022.
Most Gen Zers want TikTokers to be legally accountable for health advice
creator economy
gen z
tik tok
As more people choose TikTok over doctors to receive health advice, they’re also developing higher standards for the accuracy of content.