Lady Gaga’s latest Nurtec ad is out and fans have something to say about it
Lady Gaga talks about her personal experience with migraines in the latest Nurtec ad. However, her partnership with Pfizer has sparked backlash among some of her fans.
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Pharma’s corporate reputation begins to slide following Covid surge
The pharma industry’s Covid-peak in corporate reputation has begun to drop, though it still remains higher than pre-pandemic levels.
LGBTQIA+ dating app Grindr jumps into lobbying on healthcare issues
Grindr has hired The Daschle Group to lobby on HIV prevention as well as issues facing LGBTQIA+ families, like surrogacy and IVF, amid the reproductive rights battle.
Most Gen Zers want TikTokers to be legally accountable for health advice
As more people choose TikTok over doctors to receive health advice, they’re also developing higher standards for the accuracy of content.
‘Memory Shots’: Kodak and Happiness launch AI tool to help dementia patients reconstruct memories
‘Memory Shots’ allows people with dementia and their caregivers to place prompts into an AI, which generates images of old memories.
Man Therapy wants men to ‘Shoot the Sh*t’ in its latest suicide prevention campaign
The ad encourages men to take a mental health assessment test without using words.
What Trump winning the presidency again means for future of healthcare
In addition to Trump's presidential win, several states voted on key healthcare measures—including 11 abortion measures that will redefine healthcare access in America.
Will AI kill the health influencer?
As virtual influencers surge in popularity, healthcare brands are eyeing them warily. But not everyone sees a natural fit.
SeeHer launches first ad to inspire marketers to more accurately represent women in advertising
The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.
Art Garfunkel delves into psoriasis patient experience in Sun Pharma campaign
Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.
Universal pulls music on TikTok amid contract dispute
Universal pulled music from Taylor Swift, Drake and many others after arguing TikTok was not paying them enough or doing enough to protect them from AI
Reese Witherspoon and TikTok’s ‘snowcream’ craze: Is eating snow healthy?
A viral ‘snowcream’ trend on TikTok has users—including Oscar-winner Reese Witherspoon—scooping snow from outside and making it into a creamy dessert. But is it safe to eat?
Debunking TikTok’s ‘mystery virus’ trend spreading misinformation
TikTokers describe symptoms like sore throat and cough — but claim they’re testing negative for flu, Covid and RSV. Experts say speculation about a 'mystery virus' could be misleading.
Havas debuts Havas Consumer Health targeting OTC health and wellness brands
Dan Weaden will serve as CEO of Havas Consumer Health, with Paul Kinsella stepping in as chief commercial officer.
Examining ‘shadow work,’ TikTok’s controversial therapy trend
'Shadow work' involves identifying subconscious patterns, wounds and trauma in order to improve mental health. However, the trend has turned into a controversial practice on the platform.
‘Budget Ozempic’: New TikTok trend of using laxatives for weight loss
Videos on TikTok touting laxatives like Miralax as weight loss agents and "budget" options for diabetes drug Ozempic are contributing to a wider shortage of these drugs.
How 'Barbie' is fueling a rise in ‘Brotox’
Barbie-inspired plastic surgery may be felt the most among women, but more men are seeking cosmetic procedures and aren’t immune to the trends.
Getty Images, Hiki unveil #AutisticOutLoud effort, celebrate neurodiversity
#AutisticOutLoud brings together photos and videos from autistic content creators, aiming to bring authenticity and representation to the media world.
Beauty filters on TikTok may be damaging to your mental health: Study
Beauty filters like the “bold glamour” filter are incredibly popular. However, some TikTokers are pushing back against them, arguing they harm mental health.
TikTok shows how people are coping with ‘summertime sadness’
When people talk about seasonal affective disorder, the culprit is typically winter. However, many find themselves feeling just as bad during the summer.
Mattel introduces first Barbie with Down syndrome to ‘counter social stigma through play’
The Barbie with Down syndrome was designed with guidance from experts, and aims to expand Mattel’s diverse line of dolls.
YouTube tightens approach to eating disorder-related content
YouTube announced this week it would implement a revised approach to prevent eating disorder-related content on the site from fueling harmful misinformation.
Twitter halts Covid-19 misinformation policy in latest business pivot
The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.
Moms crash gamer kids' livestreams to give healthy food advice
The 'Ready Player Mom' campaign in Brazil was the work of Sanofi’s probiotics brand, Enterogermina and MRM.
Nearly 84% of mental health videos on TikTok are misleading: study
The majority of TikTokers dispensing mental health advice don’t have relevant qualifications, a PlushCare report found.
Will TikTok's time limit address the mental health crisis among young people?
Kids will now have an automatic time limit of one hour on TikTok and they’ll need to put in a passcode in order to keep scrolling.
IPG Health unifies 8 agency brands in one group
The IPG Health Medical Communications network will consist of Area 23 on Hudson, Caudex and ProHealth, among other agencies.
First Barbie doll with hearing aids aims to boost diversity, inclusion
The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.
‘Cure for Racism’ plants fake pillboxes to counter Asian hate
The pillboxes also urge people to check out StopAAPIhate.org, a nonprofit that aims to educate, raise awareness and report hate crime incidents.
Diversity in healthcare marketing nowhere near enough
The ANA/AIMM report on diversity in marketing paints a picture of an industry making slow progress, but systemic change is needed.
Diversity in healthcare marketing nowhere near enough: ANA
The US report on diversity in marketing paints a picture of an industry making slow progress, but systemic change is needed.
‘Don’t get vaccinated’ truck touting ‘funeral home’ goes viral
The out-of-home execution was actually a pro-vaccine effort engineered on behalf of a local healthcare provider.
Lions Health: 2021 Pharma, health and wellness winners
A tech innovation for patients with cystic fibrosis took home the Grand Prix in Pharma, while two Grand Prix were awarded in health & wellness.
YouTube moves to bolster credible health content
The platform’s new features are designed to prioritize reliable information and combat false assertions.
YouTube’s anti-vax ban ups pressure on tech behemoths
As part of its pushback against vaccine-related misinformation, the platform banished the channels of well-known vaccine misinformation spreaders.
5 health-tech trends from this year’s CES
Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.